2 is the expansion decision a strategic decision why

This preview shows page 1 - 4 out of 4 pages.

2. Is the expansion decision a strategic decision? Why or why not? Changes: Would add European in differentiator 3. Address the resource issues you think Paul Jr. should consider as he evaluates the expansion decision? 4. What should Paul Jr. recommend to his father? 1. Differentiators Quality wine / Taste Value VQA Staging Land purchase Slow pace Vehicles Internal growth
Image of page 1

Subscribe to view the full document.

Sales representatives Arenas LCBO Restaurants Winery Retail Table wine and varietal wine Vines Tours Ontario Economic Logic Slight premium Inconsistent - quality but price low-med; - lack acquisitioned - grape capacity ahead of amount - if occurred, Paul Sr. will not able to taste each month VQA Valuable Attract customer Rare 5-10% Inimitable Cost & sales Exploitable YES They have some kind of grape to fit the VQA requirement NO There are some imported wine that not sale to well in Ontario, they may not able to compete with them Political Quote grants Economic Recession Social More health conscious Technological
Image of page 2
Grants available to expand, but conditions to funting
Image of page 3

Subscribe to view the full document.

Image of page 4
You've reached the end of this preview.
  • Winter '13
  • Fah
  • Sales, Harling Paul Bosc, Paul Bosc Junior, Taste Value VQA

{[ snackBarMessage ]}

What students are saying

  • Left Quote Icon

    As a current student on this bumpy collegiate pathway, I stumbled upon Course Hero, where I can find study resources for nearly all my courses, get online help from tutors 24/7, and even share my old projects, papers, and lecture notes with other students.

    Student Picture

    Kiran Temple University Fox School of Business ‘17, Course Hero Intern

  • Left Quote Icon

    I cannot even describe how much Course Hero helped me this summer. It’s truly become something I can always rely on and help me. In the end, I was not only able to survive summer classes, but I was able to thrive thanks to Course Hero.

    Student Picture

    Dana University of Pennsylvania ‘17, Course Hero Intern

  • Left Quote Icon

    The ability to access any university’s resources through Course Hero proved invaluable in my case. I was behind on Tulane coursework and actually used UCLA’s materials to help me move forward and get everything together on time.

    Student Picture

    Jill Tulane University ‘16, Course Hero Intern