ASOS Online clothing store or departmental store httpwwwasoscomau CLASSIC BET

Asos online clothing store or departmental store

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ASOS -Online clothing store or departmental store ( ) CLASSIC BET - online sports bet company ( ) FOODORA - food delivery company ( ) Buddy’s - online grocery store ( ) OZBARGAIN deals website ( ) KOGAN - online electronics company ( ) ACER PRESS - online printing and publishing company ( ) DYMOCKS– online bookstore ( ) CRAZY DOMAINS - web hosting & domain company ( ) CLOUDCENTRAL - online cloud service provider ( ) However, the scope and choice of the business, product or service is not limited to the list above and you may wish to use an alternative business, product or service at your discretion. You will require someorganisational information to conduct some analysis which you will find the company website. For the purpose of analysis, you will still need to conduct research to identify the environment, competitors, customer groups, and various other stakeholders. Your delegated task to research and provide and implement an E- Marketing Plan/Strategy for the business, product or service based on the assumptions you have made during your research. Using the e- Marketing template & the structure as provided below,develop a full version of the E-Marketing Plan/Strategy. Marking criteria and weights for each section of the plan are also provided below. GENERIC GUIDELINES FOR REPORTING Include any Supplementary Documents utilized All sources are referenced consistently and comprehensively using the recommended referencing system as prescribed in the subject description/outline. Use of language is appropriate to academic writing, the industry context, Marketing themes and principles and the assessment criteria The responses are succinctly and clearly written or presented in English Overall presentation is professional including spell and grammar checked judicious use of headings, font size, layout etc. E-MARKETING PLAN STRUCTURE& MARKING CRITERIA Marketing, Assessment No.1 Page 4 v1.1, Last updated on 23/07/2019 by MM
T-1.8.1 MARKING TABLE MARKS ALLOCATED MARKS RECEIVED 1. Executive Summary 10 10 2. Introduction 10 8 3. Situational Analysis (5 marks each = 10 marks) 10 SWOT Analysis 5 Issues Identified 4 4. The e-Marketing Schedule 10 10 Gantt Chart or Timeline for the e-Marketing Plan 5. The e-Marketing Strategies& Action Plan (2.5 marks each = 10 marks) 10 product strategies 2 price strategies 2 promotion strategies 2 distribution strategies 2 6. Costing and Budget 10 8 7. Technical Issues (2 marks for each = 20 marks) 20 website content& searchability 2 Customer registration &logging security (for customers and staff) 2
T-1.8.1 EXECUTIVE SUMMARY Provide an executive summary of at least 300 words. The summary should include: Overview of the organisation The product or service you decided to prepare an e-marketing plan for

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