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ASOS -Online clothing store or departmental store ()CLASSIC BET - online sports bet company ()FOODORA - food delivery company ()Buddy’s - online grocery store ()OZBARGAIN deals website ()KOGAN - online electronics company ()ACER PRESS - online printing and publishing company ()DYMOCKS– online bookstore ()CRAZY DOMAINS - web hosting & domain company ()CLOUDCENTRAL - online cloud service provider ()However, the scope and choice of the business, product or service is not limited to the list above and you may wish to use an alternative business, product or service at your discretion. You will require someorganisational information to conduct some analysis which you will find the company website. For the purpose of analysis, you will still need to conduct research to identify the environment, competitors, customer groups, and various other stakeholders. Your delegated task to research and provide and implement an E- Marketing Plan/Strategy for the business, product or service based on the assumptions you have made during your research. Using the e-Marketing template & the structure as provided below,develop a full version of the E-Marketing Plan/Strategy. Marking criteria and weights for each section of the plan are also provided below.GENERIC GUIDELINES FOR REPORTINGInclude any Supplementary Documents utilizedAll sources are referenced consistently and comprehensively using the recommended referencing system as prescribed in the subject description/outline. Use of language is appropriate to academic writing, the industry context, Marketing themes and principles and the assessment criteriaThe responses are succinctly and clearly written or presented in EnglishOverall presentation is professional including spell and grammar checked judicious use ofheadings, font size, layout etc.E-MARKETING PLAN STRUCTURE& MARKING CRITERIAMarketing, Assessment No.1Page 4v1.1, Last updated on 23/07/2019 by MM
T-1.8.1MARKING TABLEMARKS ALLOCATEDMARKSRECEIVED1.Executive Summary10102.Introduction1083.Situational Analysis(5 marks each = 10 marks)10SWOT Analysis5Issues Identified44.The e-Marketing Schedule1010Gantt Chart or Timeline for the e-Marketing Plan5.The e-Marketing Strategies& Action Plan(2.5 marks each = 10 marks)10product strategies2price strategies2promotion strategies2distribution strategies26.Costing and Budget 1087.Technical Issues(2 marks for each = 20 marks)20website content& searchability2Customer registration &logging security (for customers and staff)2
T-1.8.1EXECUTIVE SUMMARYProvide an executive summary of at least 300 words. The summary should include:Overview of the organisationThe product or service you decided to prepare an e-marketing plan for