What family purchase role is played by the individual

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55. What family purchase role is played by the individual who actually purchases the product the family has decided upon? A. initia tor B. information gatherer C. influencer D. decision maker E. purchaser
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56. While the entire family is usually involved in major purchase decisions, Lisa is the one who usually makes the actual purchase. What family purchase role does Lisa play? 57. Carla and John are both children, but they use their family's electronic equipment such as TVs, DVD players, and stereo equipment. They did not play much of a role in the purchase decision on which brands to buy, but their parents did consider their needs when deciding on which products and brands to purchase. In terms of family purchase roles, what role do these children play? 58. Which of the following are ways to categorize family decision making?
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59. Hank and Carol have been married for over 20 years, and in that time they have purchased six automobiles. Hank is the one who usually does all the research and decides what they can afford, while Carol just gets involved when it's time to decide among a few alternatives, and she really only cares about the comfort and styling. Which of the following category of family decision making does this illustrate? A. husband- dominant B. wife-dominant C. individualized D. single role E. dual role 60. Families considering the purchase of products such as a house, furniture, or a vacation, typically use which type of family decision making? 61. Which of the following statements is true regarding the nature of family purchases and the roles played by various family members?
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62. Which of the following can influence how family members interact in a purchase decision?
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Christopher Reinemann
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