Figure 20 4g network coverage comparison in the third

Figure 2.0: 4G Network Coverage Comparison
In the third critical success factor, all of the big three telcos have the same rating for sales
distribution. Different market has different needs for sales distribution. In the developing
market that have very large under-served population, distribution network are the primary
vehicles for sales. Through distribution network, product is made available to the customers
for usage. There are five fundamental entities in distribution network. Those are channel,
product, location, partner and order. In traditional selling, distribution network is devided into
four main channel which are main stream, direct channel, indirect channel and alternative
channel.
13

ASSIGNMENT – BMST 5103
Figure 2.1: Typical Channel Structure in Sales and Distribution
Traditionally telco served their customer with voice and data based products and plans. In the
digital world, the biggest change will be the proliferation of partner products where telcos
will forge new partnership. This implies certain resellers who only sell one type of ‘Telco-
only’ product may reduce in number significantly. In the future, there are certain blocks
marked specifically to cater the ‘Digital’ funtionalities earlier. At the dealer interaction
section, mobile interface will have to present interfaces to all different person that involved in
the distribution chain such as retailers, distributors, operators and end subribers.
In memory Chaching, as the users interact through mutiple mode interaction, there need to be
a capability that enables users to move between different modes of interaction during the
course of their transactions without any loss of data. API gateway layer, this robust
infrastructure to help business process outside the enterprise and to fulfill business operation.
Lastly, analytics and offer management provides necessary data to push new product
promotion for retailers and distributors create real-time offer mangement capabilities. Thus,
through this solution providers who offer these capabilities will help telco company to be
winner by engaging their channel partner.
14

ASSIGNMENT – BMST 5103
Figure 2.2: DMS Structure to Meet the Digital Future
When dealing with customers, telcos company need to give the best service to their
subscribers or customer. Service quality also a critical success factor indicates the image of
the business entity. Therefore, it is importance for the company to provides good customer
service to their customers. In telcos, service quality of a company can be include the
customer service index and facilities provides to pay bills. Between the three big telcos,
Celcom and Maxis get the higher rating compared to DiGi. Eventhough, their product price is
quite high compared to DiGi, those two company have many experienced to ensure better
service is provided for customers. Compared to Celcom and Maxis, DiGi facilities is quite
low where their outlet is more simple and less experienced of the staff.