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offering the library of books, free two-day shipping, and movies and TV shows for free or at a premium. The addition of these technologies shows their strength in the technological segment.
AMAZON: STRATEGIC PLAN, PART 1: ENVIRONMENTAL SCAN6Amazon has a global presence, and while not all features are offered in these othermarkets, they are building an online industry around the world. Threats in these other countries can be cultures where online purchasing is little, non-existent, or where shipping is unreliable. They are not in many countries which may be a strength; they can put more effort in the markets they are currently operating in. Another threat to Amazon could be currency exchange, government regulations, and taxes. Currency exchange can hurt a business when transfer fund from one currency to another. Amazon's strength in the currency exchange is that they are dealing with only a few countries. Fewer countries will mean fewer exchange rates to follow as well as learning the fewer rates better to start moving towards other countries.Government regulations in other countries can be the biggest threat to a company. Government regulations for online business can be strict, but Amazon has chosen markets where government regulations still allow them to use some of their bigger operations. Taxes in other countries and even in America can be a big threat to a company as well as a significant expense. Each new country a business goes into it needs to learn a whole new set of taxes and tax laws which will vary from country to country. Learning new tax law and what needs to be done to do taxes right in other countries can be very costly. Amazon has many resources on its website for sellers on the taxes that may be charged by other countries.
AMAZON: STRATEGIC PLAN, PART 1: ENVIRONMENTAL SCAN7ReferencesForbes. (2011, Winter). Why Amazon Is The Best Strategic Player In Tech. Retrieved from (-playbook/#6a36920e3378)Pearce, J., & Robinson, R. (2013). Strategic Management: Planning for Domestic & Global Competition(13th ed.). New York, NY: McGraw-Hill. Amazon.com, Inc. (2015). Retrieved from -ir.net/phoenix.zhtml?c=97664&p=irol-secText&TEXT=aHR0cDovL2FwaS50ZW5rd2l6YXJkLmNvbS9maWxpbmcueG1sP2lwYWdlPTEwNjk2NzQzJkRTRVE9MSZTRVE9JlNRREVTQz1TRUNUSU9OX0JPRFkmZXhwPSZzdWJzaWQ9NTc%3d

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