positioning strategies, McDonalds uses the breakaway positioning strategy. This strategy is where the product escapes from its original category and deliberately associates itself with another product. The marketers of the product change the category in which the products are consumed and the competitors with whom they compete with . Electric cars For example, the Tesla Model S is in its growth phase. Electric cars still need to convince people that it will work and be practical. As there are more electric charging points and more people adopt, it becomes easier to sell to those who are more sceptical of new technology like electric cars. Ford Focus The Ford Focus is a well-established car. It has a good brand reputation and has reached its peak level of market penetration. It would be difficult to gain a significantly greater market share. The product life cycle of the Ford Focus has been extended by constant upgrades and redesigns to keep the car on top of the market. Maruti Suzuki has got a product portfolio of 13 different cars. As the market is very competitive with players like Hyundai, Tata Motors, Chevrolet, Fiat, Honda, Ford, Mahindra & Mahindra etc; Maruti is always trying to better its car offerings or trying to launch a totally new car in the market.
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- Summer '18
- Marketing, Ford Motor Company, Suzuki