Starbucks Strategic Plan Industry Analysis The assessments of the diverse

Starbucks strategic plan industry analysis the

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Starbucks Strategic Plan Industry Analysis The assessments of the diverse elements that guide Starbucks industry encompass assessing the PESTLE analyzing the political factors as globalization resulting in the change of the diverse patterns of carrying out their business (Michelli, 2013). One of the prevailing attributes is the fact that Starbucks has managed to expand their businesses and currently possessing knowledge of almost all the political patterns in different countries. The economic factors on this assessment exert an instrumental role in Starbuck as their coffee is considered luxury products. In this case, if the interest rate increases, it exerts a direct impact on Starbucks along with their diverse investment plans (Starbucks Corporation, 2012). Addressing the social factor encompasses the assertion that Starbucks needs to implement techniques and policies that will aid them establish their potential local clients and additionally encourage them to visit their stores as often as possible. The technological aspect revolves around the adoption of technology at Starbucks as the company has realized the benefits of adopting technology their productivity (Michelli, 2013). Legal elements encompass the assertion that different countries have diverse laws and that Starbucks needs to be aware of the laws that could affect their operations. The environmental aspect entails the desire by the corporation to pay attention to the diverse issues related to the environment as waste disposal, pollution as well as planning permission.
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Starbucks Strategic Plan According to (Starbucks Corporation (2012), Starbucks SWOT analysis Strengths Strong global brand recognition and market positioning The production of high-quality products Experienced human resource management
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  • Summer '19
  • Dr. Olouch
  • Starbucks Coffee Company, Seattle's Best Coffee, Coffeehouse

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