The following statistical output was produced by a market researcher: a)Interpret each parameter estimates (i.e. b1to b4) and explain both the values and their significance b)Why would a marketing manager be interested in the above results?
6 8.Describe any TWO tests of differencesthat could be used to analyse this dataset? You need to: (a)Describe the test and identify the variables that you will use in each of the proposed test (b)State the null and alternative hypothesis for each test SECTION C: Long-form questions 9.You are trying to develop a 3D Web-based virtual art museum that will sell artwork replicas (imagine a virtual National Gallery of Victoria that sells replicas of works displayed in the physical museum). In order to attract investment and plan your steps you are interested in exploring the way people think and feel about art and their willingness to accept the art-online concept. Suggest how you would go about conducting this exploratory research (which specific methodologies would you use? why?).
You've reached the end of your free preview.
Want to read all 6 pages?