Thus through these tools marketers are not only able to trace what customers

Thus through these tools marketers are not only able

This preview shows page 2 - 4 out of 4 pages.

sections, online forum and in social networks. Thus, through these tools, marketers are not only able to trace what customers are saying but also what they are doing online. When all the data are sorted, analyzed, sorted, and categorized, these companies are able to develop advertisements that are specifically meant for the customers. By definition, this process is called behavioral targeting. Through behavioral targeting, companies are able to track consumer activities on the internet and use them to personalize the shopping experience. Finding In essence, there are several advantages to behavioral and social targeting discussed above. Firstly, it allows consumers find out the products that they are mostly appealing to them or the only one they are likely to benefit. Secondly, retailers and marketers can also understand
Image of page 2
ASSESSMENT FOR CLO 3 their market better, develop product that meets customer’s needs, and more importantly increase the conversion rates. The retailers are also able to increase their return on investment because they can identify and reach their customers efficiently. However, at certain levels, the information collected is sensitive and person and this can lead to serious abuse.
Image of page 3
Image of page 4

You've reached the end of your free preview.

Want to read all 4 pages?

  • Spring '16

What students are saying

  • Left Quote Icon

    As a current student on this bumpy collegiate pathway, I stumbled upon Course Hero, where I can find study resources for nearly all my courses, get online help from tutors 24/7, and even share my old projects, papers, and lecture notes with other students.

    Student Picture

    Kiran Temple University Fox School of Business ‘17, Course Hero Intern

  • Left Quote Icon

    I cannot even describe how much Course Hero helped me this summer. It’s truly become something I can always rely on and help me. In the end, I was not only able to survive summer classes, but I was able to thrive thanks to Course Hero.

    Student Picture

    Dana University of Pennsylvania ‘17, Course Hero Intern

  • Left Quote Icon

    The ability to access any university’s resources through Course Hero proved invaluable in my case. I was behind on Tulane coursework and actually used UCLA’s materials to help me move forward and get everything together on time.

    Student Picture

    Jill Tulane University ‘16, Course Hero Intern

Ask Expert Tutors You can ask You can ask ( soon) You can ask (will expire )
Answers in as fast as 15 minutes