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a.a concept that describes the stages a product goes through in the marketplace—introduction, growth, maturity, and decline23.The goal of a SWOT analysis is to:a.Identify the critical strategy-related factors that can impact the firm.
24.Environmental scanning refers to:a.Continually acquiring information on events occurring outside the organization to identify and interpret potential trends. 25.The initial step in the strategic marketing process is to begin planning by conducting a _____. a.Situational (SWOT) Analysis 26.A _____ is a road map for the marketing activities of an organization for a specified future time period, such a one year or five years. a.Marketing dashboard 27.Jay stops at the shopping mall to purchase a new pair of jeansfrom the Diesel store. He is the ultimate consumer in a pipeline from the producer through intermediaries, including the clothing store. This pipeline is actually a_____.
a.Marketing channel 28.Customer value refers to:a.A statement that, before product development begins, identifies (1) a well-defined target market; (2) specific customers’ needs, wants, and preferences; and (3) what the product will be and do to satisfy consumers.29.In personal branding, the “price” component of the marketingmix refers to:a.The number of hours you spend job searching30.Segmentation based on some subjective mental or emotional attributes, aspirations, or needs of prospective customers is referredto as:a.Psychographic segmentation
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Marketing, MKT 421, Week 5 Final Exam, A. Marketing Channel, a. Marketing dashboard