a a concept that describes the stages a product goes through in the

A a concept that describes the stages a product goes

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a. a concept that describes the stages a product goes through in the marketplace—introduction, growth, maturity, and decline 23. The goal of a SWOT analysis is to: a. Identify the critical strategy-related factors that can impact the firm.
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24. Environmental scanning refers to: a. Continually acquiring information on events occurring outside the organization to identify and interpret potential trends. 25. The initial step in the strategic marketing process is to begin planning by conducting a _____. a. Situational (SWOT) Analysis 26. A _____ is a road map for the marketing activities of an organization for a specified future time period, such a one year or five years. a. Marketing dashboard 27. Jay stops at the shopping mall to purchase a new pair of jeans from the Diesel store. He is the ultimate consumer in a pipeline from the producer through intermediaries, including the clothing store. This pipeline is actually a_____.
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a. Marketing channel 28. Customer value refers to: a. A statement that, before product development begins, identifies (1) a well-defined target market; (2) specific customers’ needs, wants, and preferences; and (3) what the product will be and do to satisfy consumers. 29. In personal branding, the “price” component of the marketing mix refers to: a. The number of hours you spend job searching 30. Segmentation based on some subjective mental or emotional attributes, aspirations, or needs of prospective customers is referred to as: a. Psychographic segmentation
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  • Spring '11
  • AMY
  • Marketing, MKT 421, Week 5 Final Exam, A. Marketing Channel, a. Marketing dashboard

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