A a concept that describes the stages a product goes

a. a concept that describes the stages a product goes through in
the marketplace—introduction, growth, maturity, and decline
23. The goal of a SWOT analysis is to:
a. Identify the critical strategy-related factors that can impact
the firm.

24. Environmental scanning refers to:
a. Continually acquiring information on events occurring
outside the organization to identify and interpret potential
trends.
25. The initial step in the strategic marketing process is to begin
planning by conducting a _____.
a. Situational (SWOT) Analysis
26. A _____ is a road map for the marketing activities of an
organization for a specified future time period, such a one year or
five years.
a. Marketing dashboard
27. Jay stops at the shopping mall to purchase a new pair of jeans
from the Diesel store. He is the ultimate consumer in a pipeline
from the producer through intermediaries, including the clothing
store. This pipeline is actually a_____.

a. Marketing channel
28. Customer value refers to:
a. A statement that, before product development begins,
identifies (1) a well-defined target market; (2) specific
customers’ needs, wants, and preferences; and (3) what the
product will be and do to satisfy consumers.
29. In personal branding, the “price” component of the marketing
mix refers to:
a. The number of hours you spend job searching
30. Segmentation based on some subjective mental or emotional
attributes, aspirations, or needs of prospective customers is referred
to as:
a. Psychographic segmentation