Instead of introducing the companies like the first

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While the content of Article 1 is simple, Article 2’s content is a little more complex. Instead of introducing the companies like the first article, the author jumps right in, explaining a scenario about Samsung’s aggressiveness. The author goes on to include more business-related details instead of just facts about the companies by discussing current and future business plans. Burrows also adds the usage of acronyms such as IDC, MSFT, GOOG, and FORR. Although he tells the reader what these acronyms mean, the fact that he uses them shows that one of his intended audiences were people who knew these acronyms. The writing style of Article 1 is very descriptive and a little persuasive. As stated above, the author is informative and states a number of straight facts and statistics in his article, making it easy to comprehend. Chen’s article is choppy in the sense that all of the paragraphs are short. Because he lists a lot of facts, each paragraph isn’t directly related to the next. Chen probably felt that it was best to separate his ideas so that the readers wouldn’t become confused. The author is a little persuasive by subtly incorporating some of the nice features of Samsung products in the article and shows how they are better than Apple’s features. The writing style of Article 2 is also descriptive but it goes into much farther detail than Article 1. The article is packed with information and business plans of how Samsung may be able to surpass Apple. Because the intended audience, those in the Business Technology field, are able to understand him, Burrows doesn’t explain or elaborate on many of his topics. His paragraphs are lengthy in comparison to Chen’s, causing Article 2 to flow better.
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