A wide coverag e b exhaustive c intensive d exclusive

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A. wide- coverag e B. exhaustive C. intensive D. exclusive E. selective
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Intensive distribution refers to getting a product into as many outlets as possible. AACSB: Analytic Blooms: Understand Difficulty: 2 Medium Learning Objective: 15-03 List the three levels of distribution intensity. Topic: Distribution Intensity 35. (p. 315) When Creative Pen Company designed a new pen that was particularly comfortable to use, it wanted to, literally, get the pen in the hands of as many consumers as possible. Creative Pen will probably choose __________ distribution for its new product. A. inten sive B. exclusive C. selective D. collective E. variable Intensive distribution refers to getting a product into as many outlets as possible. AACSB: Analytic Blooms: Understand Difficulty: 2 Medium Learning Objective: 15-03 List the three levels of distribution intensity. Topic: Distribution Intensity 36. (p. 316) Anbinh Fashions is launching a new line of one-of- a-kind designer jewelry. Each piece is handcrafted, and production volumes will be very low. To emphasize the unique nature of this jewelry, Anbinh Fashions will probably choose __________ distribution. A. luxu ry B. selective C. monopolistic D. intensive E. exclusive Anbinh Fashions should use exclusive distribution. This will reinforce the unique nature of the jewelry,
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and will also match the low production volumes. AACSB: Analytic Blooms: Understand Difficulty: 2 Medium Learning Objective: 15-03 List the three levels of distribution intensity. Topic: Distribution Intensity 37. (p. 316) Heartland Plantation produces organic food products like stone-ground grits and wild rice. The company has limited production capacity and wants to carefully control where its products are sold. Heartland will likely choose __________ distribution intensity. A. luxu ry B. variable C. monopolistic D. intensive E. exclusive Heartland Plantation should use exclusive distribution, both to match its limited production capacity and to grant it the control it wants. AACSB: Analytic Blooms: Apply Difficulty: 2 Medium Learning Objective: 15-03 List the three levels of distribution intensity. Topic: Distribution Intensity 38. (p. 316) __________ distribution intensity helps a seller to maintain a particular image and control the flow of merchandise into an area. A. Inten sive B. Endogenous C. Selective D. Collective E. Variable Selective distribution intensity, in which a few sellers in a given area are permitted to sell a product, is a good strategy for maintaining an image and controlling the flow of merchandise without resorting to the more extreme solution,
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exclusive distribution. AACSB: Analytic Blooms: Understand Difficulty: 2 Medium Learning Objective: 15-03 List the three levels of distribution intensity. Topic: Distribution Intensity 39. (p. 316) If a manufacturer wasn't happy with either intensive or exclusive distribution, a logical choice, which incorporates some features from both, would be __________ distribution.
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  • Fall '12
  • Chris
  • d., E., Multichannel Marketing

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