For tp industry by building the theme existing market

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for TP industry by building the theme Existing Market Market penetration strategies Walt Disney can intensify its marketing strategies. It can also follow the example of Salitr Magico by creating special effects during particular seasons such as creating snows for an extra month to keep Christmas visitors interested. Product development strategies Asians are all over the world, as the prelude to dominating the Asian market Disney could introduce a dragon premised ride that will see users swallowed by a huge dragon. This could be introduced in existing market to attract Asians outside Asian and others interested in the 3.1.3. Integration strategy Disney purchased ABC Television and became the owner of the United States’ major television network and several key cable channels, gaining access to American families even further. Animated comics and television produced by Disney Studios are aired on the ABC radio to gain new audiences. It is the application of Disney's typical 13 / 23
backward integration strategy. According to the principle of internalization of the market, the business activities originally controlled by other companies become internal businesses that Disney can effectively control, and the environmental impacts and risks encountered in the operations are relatively reduced. This vertical integration strategy has actually played a role in the horizontal integration strategy. 3.2 Strategic options 3.2.1. Development strategy (Vertical integration strategy) Disney`s operating cost are high, which is one of the inherent characteristics of the theme park industry. On the one hand, Disney should overcome its shortcoming, to carry out cost control, implement of the backward integration strategy. In 2009, Disney acquisition Marvel Entertainment for US$4.24 billion as a result reduces the potential rivals and temporarily reduces competitive pressures, and Disney owns the copyright of 5000 characters owned by Marvel (Fritz, 2009). This business activities originally controlled by other companies become internal businesses that Disney can effectively control. On the other hand, reduce costs and risks, it can firmly seize the opportunity for innovation and gain more profits, thereby offsetting costs and maximizing profits. To achieve this, Disney can use its own output to achieve this through its forward integration strategy. Disney's biggest resource lies in its successful cartoon character design and its successful use in the theme park's practice. If Disney vigorously developed its theme park's derivative product main costumes and theme toys, and then 14 / 23
it can broaden its business and made profits, to some extent made up for its higher operating costs. 3.2.2. Development strategy (Market Development Strategy and Product Development Strategy) The premise for realizing market development strategy is to ensure success in the existing markets. Disney successfully operates in the local area (including high quality the safety of services and entertainment projects) has a good reputation. This important intangible asset plays a main role in market development. Product

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