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You are the public relations manager for a frozen

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4.3You are the public relations manager for a frozen foods business. You areplanning a large online PR campaign to launch a new range of frozen desserts.List any two (2) online media tools you will use for this product launch.[2 x 1 = 2]4.4As the public relations manager of McCain, you know how important publicrelations (PR) is. Management need you to explain to the older, moreconservative employees that online media is a must in the current businessenvironment. Name and shortly explain any two (2) of the differences betweentraditional and online PR.[2 x 2 = 4]Question 5 (2 marks)Read the following statements and indicate the type of decision made by theconsumer.5.1Trevor bought a Volkswagen vehicle after collecting information from theinternet and different car dealerships.5.2Every Wednesday Thabo buys a Wacky Wednesday special from Steers.[2 x 1 = 2]Question 6 (7 marks)Palesa has recently been promoted to a HR training officer at Edgars. She is busycompiling some training material. She asked for your assistance while she isresearching which information she should include in the training session.6.1Palesa realised that many employees and even HR personnel are strugglingto understand the different elements a compensation package. Help Palesaby providing one (1) example for each of the following terms:6.1.1base compensation6.1.2incentives6.1.3time benefits6.1.4 risk benefits6.1.5 security benefits[5 x 1 = 5]6.2Explain the difference between training and development.[1 + 1 = 2]12 |P a g e
Question 7 (7 marks)With the ongoing drought in South Africa, businesses are looking to carry morebottled water in times when no water is available to help the consumer, but also totake advantage of this business opportunity. Many managers and business ownersvisit bottled water exhibitions to collect more information about potential suppliers ofbottled water. This information might be about the product itself, for example thequality and price of the product, or about the company supplying the bottled water,for example how long will it take the company to deliver the products once an orderis placed or the social responsibility initiatives of the company.7.1Christopher wants to increase the amount and range of bottled water he has inhis business.7.1.1From the scenario above, identify one (1) place where Christopher canfind potential suppliers of bottled water.

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Term
Spring
Professor
N/A
Tags
Management, Mr Godfrey Motsa

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