The trail tubes will be small samples that can be

This preview shows page 6 - 8 out of 12 pages.

trial piece for free when any two products of NatureCare are purchased. The trail tubes will be small samples that can be used for five washes. The trial period will run for a month post which the product would be avail - able as a self-product in varied weights and also with the new skin care kit comprising of the face wash, cleansing cream and scrub (Gorton, 2013). Advertising on social media Advertising on YouTube is one of the most efficient ways to reach a large clientele (Chaffey, 2015). Com- monly watched videos such as prominent trailers or entertainment clippings should be chosen and a simple 15 second ad of one or all the products have to be run on the video. The number of viewers would substantially increase. Marketing performance Internet Marketing The best way to increase the number of visits to the site and substantially increase the number of online pur- chases in search engine optimization which increases the visibility of a webpage in an internet search. This would put the online site of NatureCare in the first page of internet search when keywords such as scrubs and creams or any other skin care products are searched for. Another way of marketing is by google ads, where the products pop up just below the search bar in google. Joint Venture for International Market The company can form a short term joint venture with a local brand that does not sell the same products but has reputation in related products such as body lotions and foot creams (Motohashi, 2015). A joint venture will help NatureCare understand how well its product would be sold and if the market is ready to accept a new brand (Christopher, 2013). If the test is successful, at the end of the joint venture NatureCare can legally proceed to set up retail stores in the foreign country. If it is found that the joint venture is giving a profitable income, the same can be extended, else NatureCare can lookout for other potential markets. Strategies to increase organizational expertise or resources to address gaps in currently capability and marketing objectives The company would have to design 15 second ads for YouTube in the first 10 days with the help of the mar- keting assistant. The operations manager would have to complete the legal proceedings for publishing the ads. The CEO and Operations Manager would then get the new face wash developed within the first 6 months of the annual year while they also find a firm and develop a joint venture to sell their products over- seas. Once the product is developed the sales manager along with his team would be responsible to encour-
age customers in trying out the new face wash and the complete kit and the marketing assistant would come up with new ads for the face wash. 2) Prepare an email to Marketing Director (your assessor). Email with briefing report attached To: Rafaela Casemiro Marketing Manager From: Marketing Director Date: February 12, 2019 Subject: Marketing Plan Briefing Report Nature Care Products Please find attached my briefing report of Nature Care Products.

  • Left Quote Icon

    Student Picture

  • Left Quote Icon

    Student Picture

  • Left Quote Icon

    Student Picture