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Lastly as for the potential of using msa as part of a

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Lastly, as for the potential of using MSA as part of a social activity, all participants haveargued that these applications can be used for social activity. As some of them (e.g.Spotify)contain a toolbar showing the songs that are presently being listened to by their friends andallow users to send their friends songs and messages. In addition, the participants mentionedin this context the option of commenting on songs that are being played:when someonecomments on someone else [within a song comment log], it is super exciting to see thecomments(H.G).Quantitative phaseIt seems that the emergence of MSA changed the manner of music streaming management.Table 3presents the changes in PMM following the emergence of MSA.As shown inTable 3, out of the participants who chose to sort in folders in the past, only42.7% still do it at present. Out of the participants who chose to sort in alphabetical order inthe past, only 15.7% do it at present.Table 4presents the changes in PMM before and after the emergence of MSA, according todemographic variables.As shown inTable 4, in the past men tended to sort their music items in folders more oftenthan women,χ2(1,103)55.04,p< 0.05. However, women chose to sort by alphabetical ordermore than men,χ2(1,70)55.65,p< 0.05. Both genders did not choose theScatteredoption(70%). The picture changes completely when looking at the present, after the emergence ofMSA. Also, both genders tend to sort their music items either in playlists or just leavethem scattered, with a slight and insignificant advantage to women in that matter,χ2(1,164)52.72,p50.10. In addition, it can be deduced that nowadays most choose not tosort in folders (70% in both genders) or by alphabetical order (90%).Past/PresentFolders (%)Alphabetical (%)Scattered/Playlists (%)Folders44 (42.7%)6 (5.8%)88 (85.4%)Alphabetical20 (28.6%)11 (15.7%)61 (87.1%)Scattered14 (25%)3 (5.4%)49 (87.5%)Table 3.Changes in PMMfollowing theemergence of MSAInformationaspects inmusicstreaming apps127
Another interesting finding reflected fromTable 4is that native Israelis tend to choose theScatteredoption more than nonnatives, both in the past and at present, which may implycertain cultural differences between them.Then, other aspects of MSA usage were examined. Similarly to the first phase, a mediumsense of ownership over the songs being stored on the usersmusic collections was found(M52.78, SD51.46), with no significant differences among the demographic variables.In addition, the findings show a medium belief in the potential of using MSA as part ofsocial activity (M52.75, SD51.25), which partially corresponds with the findings of the firstphase. Also, a positive and significant correlation (even though weak) was found between theusersbelief in the potential of using MSA as part of a social activity and their willingness topay for a premium service that will ensure that (r50.23,p< 0.001). Therefore, it seems thatthe participants think that MSA may be used as social activity and are willing to pay for it.

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Term
Summer
Professor
NoProfessor
Tags
Music, Test, Wind, Streaming media, Internet privacy

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