Lastly as for the potential of using msa as part of a

Lastly, as for the potential of using MSA as part of a social activity, all participants have
argued that these applications can be used for social activity. As some of them (e.g. “ Spotify ” )
contain a toolbar showing the songs that are presently being listened to by their friends and
allow users to send their friends songs and messages. In addition, the participants mentioned
in this context the option of commenting on songs that are being played: “ when someone
comments on someone else [within a song comment log], it is super exciting to see the
comments ” (H.G).
Quantitative phase
It seems that the emergence of MSA changed the manner of music streaming management.
Table 3 presents the changes in PMM following the emergence of MSA.
As shown in Table 3 , out of the participants who chose to sort in folders in the past, only
42.7% still do it at present. Out of the participants who chose to sort in alphabetical order in
the past, only 15.7% do it at present.
Table 4 presents the changes in PMM before and after the emergence of MSA, according to
demographic variables.
As shown in Table 4 , in the past men tended to sort their music items in folders more often
than women,
χ 2
(1,103) 5 5.04, p < 0.05. However, women chose to sort by alphabetical order
more than men,
χ
2
(1,70) 5 5.65, p < 0.05. Both genders did not choose the “ Scattered ” option
( ∼ 70%). The picture changes completely when looking at the present, after the emergence of
MSA. Also, both genders tend to sort their music items either in playlists or just leave
them scattered, with a slight and insignificant advantage to women in that matter,
χ 2
(1,164) 5 2.72, p 5 0.10. In addition, it can be deduced that nowadays most choose not to
sort in folders ( ∼ 70% in both genders) or by alphabetical order ( ∼ 90%).
Past/Present Folders (%) Alphabetical (%) Scattered/Playlists (%)
Folders 44 (42.7%) 6 (5.8%) 88 (85.4%)
Alphabetical 20 (28.6%) 11 (15.7%) 61 (87.1%)
Scattered 14 (25%) 3 (5.4%) 49 (87.5%)
Table 3.
Changes in PMM
following the
emergence of MSA
Information
aspects in
music
streaming apps
127

Another interesting finding reflected from Table 4 is that native Israelis tend to choose the
“ Scattered ” option more than nonnatives, both in the past and at present, which may imply
certain cultural differences between them.
Then, other aspects of MSA usage were examined. Similarly to the first phase, a medium
sense of ownership over the songs being stored on the users ’ music collections was found
( M 5 2.78, SD 5 1.46), with no significant differences among the demographic variables.
In addition, the findings show a medium belief in the potential of using MSA as part of
social activity ( M 5 2.75, SD 5 1.25), which partially corresponds with the findings of the first
phase. Also, a positive and significant correlation (even though weak) was found between the
users ’ belief in the potential of using MSA as part of a social activity and their willingness to
pay for a premium service that will ensure that ( r 5 0.23, p < 0.001). Therefore, it seems that
the participants think that MSA may be used as social activity and are willing to pay for it.