Loyalty segments because these segments are a too

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loyalty segments because these segments are: A. too large to service with ordinary targeting. B. difficult to identify. C. costly to acquire. D. usually quite profitable. E. all of these. Loyal customers often maintain profitable relationships with companies, and many firms develop special marketing mixes for loyal customers in the hope of preserving and building these relationships. AACSB: Analytic Blooms: Understand Difficulty: 2 Medium Learning Objective: 08-02 Outline the different methods of segmenting a market. Topic: Segmentation Methods 64. (p. 165) When Ron complained to his bank about the unprofessional behavior of one teller, the branch manager added a code into his accounts alerting all tellers that Ron was a valued customer and to provide whatever service he requests. The branch management included Ron in its __________ segmentation.
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Learning Objective: 08-02 Outline the different methods of segmenting a market. Topic: Segmentation Methods 65. (p. 165) Airlines were among the first retailers to embrace loyalty segmentation when they created: Airline frequent flyer programs offer an example of a marketing mix based on loyalty segmentation, since only those who fly on the airline frequently are eligible. AACSB: Analytic Blooms: Understand Difficulty: 2 Medium Learning Objective: 08-02 Outline the different methods of segmenting a market. Topic: Segmentation Methods 66. (p. 165) One of the reasons marketers use loyalty segmentation is: It is generally much more expensive to find a new customer than to keep an existing one; thus, it is in the best interests of a firm to retain current customers. For this reason, many firms develop loyalty segmentation-based marketing mixes.
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AACSB: Analytic Blooms: Understand Difficulty: 2 Medium Learning Objective: 08-02 Outline the different methods of segmenting a market. Topic: Segmentation Methods 67. (p. 166) While demographic and geographic segmentation of retail customers is relatively easy, these
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