Moreover throughout the film eduardo friend and first

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Moreover, throughout the film, Eduardo, friend and first investor of Facebook, gets insulted over and over again by Mark, for instance by stating that the reason Saverin (born in Brazil and Jewish) was chosen by an elite Fin al Club ‘must have been a diversity thing’. We can also witness the disconnect between Saverin and Zuckerberg when Mark sends his friend the message ‘ I need you’ after Erica broke it off with him . Eduardo can be seen rushing to Mark’s dorm room, interpreti ng Mark’s message as him willing to talk about the break-up. But instead, Mark needs Eduardo because only he is capable of making the complex algorithms needed for writing the Facemash program. His approach to other people around him is rather instrumental. The Social Network
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46 wants to suggest Zuckerberg’s poor social skills are mirrored in the layout of Facebook. The breaking down of a person’s complex character by filling in an online form for setting up your personal profile is for Mark not a complex thin g to do, because he understands human character’s not as more complicated than that. After a question by his classmate if ‘Stephany Attis has a boyfriend, and if not, do you know if she’s looking for someone?’, Zuckerberg runs to his dorm room to add t the ‘relationship status’ feature to his site. Mark understands the rules of the online world very well. The moment Saverin freezes the bank account of the site to get Zuckerberg’s attention, Mark goes on an elaborate monologue about how Facebook distinguishes itself from other sites and how important proper protocol is: Without money the site can't function. Okay, let me tell you the difference between Facebook and everyone else, we don't crash EVER! If those servers are down for even a day, our entire reputation is irreversibly destroyed! Users are fickle, Friendster has proved that. Even a few people leaving would reverberate through the entire userbase. The users are interconnected, that is the whole point. College kids are online because their friends are online, and if one domino goes, the other dominos go, don't you get that? At this point in the film, Eduardo is being more and more left out of the direction Facebook is taken and getting rather frustrated by it. His traditional beliefs how to grow a successful business clash with Zuckerberg’s very typical ideas for Facebook. It is suggested that Mark only needed his friend for the first investment into the company, but now the site is starting to gain popularity and is attracting larger investors. According to Mark, his business partner did not foresee the catastrophe a crash of the site could have been. He only sees the consequences for the virtual world, and does not acknowledge or see that Eduardo is trying to grab his attention and connect to him on a personal level. Mark does not understand that you cannot treat a business partner and a friend like he is currently treating Eduardo. However, he does understand the rules of the Internet and carefully explains them to Eduardo.
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