desirable to hand over the broadcasting emotively in the private hand as it

Desirable to hand over the broadcasting emotively in

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desirable to hand over the broadcasting emotively in the private hand as it proves to be a great means of communication of many socially oriented public programmers. The government could also think in term of creating a corporation (as it did by creating Prasar Bharti) and provide reasonable autonomy to DD. So far as its advertisement tariff is concerned that can be made fairly competitive. However, at the same time cost of advertising is to be compared with the reach enjoyed by the doordarshan. The number of viewers may be far more to justify higher tariffs. Q2 Analyse the SWOT factors the DD has. Ans: The SWOT analyses involve study of strengths, weaknesses, opportunities and threats of an organization. SWOT factors that are evidently available to the Doordarshan are as follows: A) S – Strength 1) More than 1000 transmitters. 2) Covering 90% of population across 70 million homes against only 30 million home by C & S. 3) More than 20,000 employees. 2
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M.B.A. (Sem. – III) Strategic Management B) W – Weakness 1) Rigid pricing strategy. 2) Low credibility with certain sections of society. 3) Quality of program’s is not as good as compared to C & S network C) O– Opportunities 1) Infrastructure can be leased out to cable and satellite channel. 2) Digital terrestrial transmission. 3) Regional focused channels. 4) Allotment of time, slots to other broadcasters. D) T – Threats 1) Desertion of advertisers and producers may result in loss of revenues. 2) Due to quality of program the reach of C & S network is continuously expanding. 3) As the C& S network need the trained staff, some employees of DD may switchover and take new jobs. 4) Best of the market-technology is being used by the private channels. Q 3 why do you think that the proposed alternative is the best? Ans: It is suggested that the DD should adopt a middle path. It should have a mix of both the options. It should economized on its operational aspects and ensure more productivity in term of revenue generation and optimization of use of its infrastructure. Wherever, the capacities are underutilized, these may be leased out to the private operations. At the same time quality and viewership of programmes should be improved. Bureaucracy may reduce new strategic initiatives or make the organization less transparent. Complete privatization can fetch a good sum and may solve many of the managerial and operational problems. However, complete public monopoly is not advisable because that denies the government to fully exploit the avenue for social and public use. The government will also lose out as it will not be able to take advantage of rising potential of the market. 3
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M.B.A. (Sem. – III) Strategic Management Case 2: In 2006-07 PTC Food division decided to enter the fast growing (20-30% annually) snacks segment, an altogether new to it. It had only one national competitor-Trepsico's Trito. After a year its wafer snack brand- Ringo, fetched 20% market share across the country. Ringo's introduction was coincided with the cricket world cup. The wafer snacks market is estimated to be around Rs. 250 crores. The company could take the
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  • Fall '14
  • Ravi Prasad
  • HUL

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