Source Digital Marketer 80 percent of mobile users prefer locally relevant

Source digital marketer 80 percent of mobile users

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(Source: Digital Marketer) 80 percent of mobile users prefer locally relevant advertising and 75 percent are more likely to take an action after seeing a location-specific message (Source: Mobile Audience Insights Report from JiWire) iTunes App Store now has 1.2 million apps, and has seen 75 billion downloads to date (Source: TechCrunch) Forty-two percent of m-commerce sales come through apps (Source: Internet Retailer) Mobile app store revenues worldwide are projected to grow to US $76.5 billion in 2017 (Source: CMO Council) 44% of consumers say that they would like brands to deliver deals and coupons to their mobile devices (Source: CMO Council)
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53% of the “on-the-go” U.S. audience is willing to exchange their location in exchange for more relevant content and better information, including mobile deals (Source: JiWire) More than 33.3 million U.S. consumers already engage in shopping-related activities on their mobile phones, 7%, or 2.3 million, of those consumers have made a purchase on their devices, the report finds (Source: Experian Simmons, Mobile Consumer Report) 87% of millennials always have their smartphone at their side, day and night. 78% of millennials spend over 2 hours a day using their smartphones. 68% of millennials consider their smartphone to be a personal device (Source: CMO Council) 46 percent of consumers have used their phone to get product information while in a store (Source: Briabe Media) 56 percent of people believe mobile can make the shopping experience more enjoyable (Source: Light speed Research) 13.1 million consumers access retail content via mobile phones with 8.2 million of those visiting mobile commerce websites (Source: comScore/Millennial Media Mobile Retail Study) 67 percent of retailers see value of having customers use their smartphones within the store and 41 percent said they perceive a lot of value in mobile in-store (Source: RSR Research) Within the 49% of mobile users who have made a mobile purchase in the last six months, 84% look for local retailer information, 82% find online retailers, 73% find a specific manufacturer or product website, 71% learn about a product or service after seeing an ad, 68% find the best price for a product or service, and 63% search before purchasing in a store or from a catalogue (Source: Performers Mobile Search Insights Study, conducted by ROI Research) 75% of heavy mobile users said mobile search makes their lives easier, 63% said access to mobile search has changed the way they gather information, and 32% said they use mobile search more than search engines on their computers (Source: Performers Mobile Search Insights Study, conducted by ROI Research) Over 70% of iPhone owners report using applications or their smartphone’s web browser to help them while shopping in-store, and 41% are making purchases directly from their phones (Source: Chadwick Martin Bailey and iModerate Research Technologies) 78-84% of consumers now rely on their social networks when researching new products (Source: IBM Report)
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