(Source: Digital Marketer)
80 percent of mobile users prefer locally relevant advertising and 75 percent are more likely
to take an action after seeing a location-specific message (Source: Mobile Audience
Insights Report from JiWire)
iTunes App Store now has 1.2 million apps, and has seen 75 billion downloads to date
(Source: TechCrunch)
Forty-two percent of m-commerce sales come through apps (Source: Internet Retailer)
Mobile app store revenues worldwide are projected to grow to US $76.5 billion in 2017
(Source: CMO Council)
44% of consumers say that they would like brands to deliver deals and coupons to their
mobile devices (Source: CMO Council)
53% of the “on-the-go” U.S. audience is willing to exchange their location in exchange for
more relevant content and better information, including mobile deals (Source: JiWire)
More than 33.3 million U.S. consumers already engage in shopping-related activities on
their mobile phones, 7%, or 2.3 million, of those consumers have made a purchase on their
devices, the report finds (Source: Experian Simmons, Mobile Consumer Report)
87% of millennials always have their smartphone at their side, day and night. 78% of
millennials spend over 2 hours a day using their smartphones. 68% of millennials consider
their smartphone to be a personal device (Source: CMO Council)
46 percent of consumers have used their phone to get product information while in a store
(Source: Briabe Media)
56 percent of people believe mobile can make the shopping experience more enjoyable
(Source: Light speed Research)
13.1 million consumers access retail content via mobile phones with 8.2 million of those
visiting mobile commerce websites (Source: comScore/Millennial Media Mobile Retail
Study)
67 percent of retailers see value of having customers use their smartphones within the
store and 41 percent said they perceive a lot of value in mobile in-store (Source: RSR
Research)
Within the 49% of mobile users who have made a mobile purchase in the last six months,
84% look for local retailer information, 82% find online retailers, 73% find a specific
manufacturer or product website, 71% learn about a product or service after seeing an ad,
68% find the best price for a product or service, and 63% search before purchasing in a
store or from a catalogue (Source: Performers Mobile Search Insights Study, conducted by
ROI Research)
75% of heavy mobile users said mobile search makes their lives easier, 63% said access to
mobile search has changed the way they gather information, and 32% said they use mobile
search more than search engines on their computers (Source: Performers Mobile Search
Insights Study, conducted by ROI Research)
Over 70% of iPhone owners report using applications or their smartphone’s web browser to
help them while shopping in-store, and 41% are making purchases directly from their
phones (Source: Chadwick Martin Bailey and iModerate Research Technologies)
78-84% of consumers now rely on their social networks when researching new products
(Source: IBM Report)
