The major interacting components that enable a firm to successfully provide

The major interacting components that enable a firm

This preview shows page 6 - 9 out of 9 pages.

37.The major interacting components that enable a firm to successfully provide products to the marketplace are called the: A)marketing plan. B)marketing mix. C)marketing system. D)marketing structure. Answer: C Page: 242 Difficulty: Hard 38.Generally speaking, entrepreneurs see the external environment as: Page: 242 Difficulty: Medium 39.Which of the following is an internal environmental variable? Page: 243 Difficulty: Medium 40.Financial resources and the management team are both examples of the: Page: 243 Difficulty: Medium 41.The four variables that affect short-term marketing decisions are referred to as the: A)marketing mix. B)market segment. C)marketing plan. D)marketing system. Answer: A Page: 244 Difficulty: Medium 66 Hisrich, Entrepreneurship, Seventh Edition
Image of page 6
Chapter 8 The Marketing Plan 42.The marketing mix consists of: Page: 244 Difficulty: Medium 43.The __________ is the specific group of potential customers toward which a venture aims its marketing plan. Page: 245 Difficulty: Medium 44.Market segmentation is the process of: Page: 246 Difficulty: Medium 45.Once the marketing goals and objectives have been established, the entrepreneur can begin to develop the __________ and __________ to achieve them. A) marketing plan, industry analysisB)marketing mix, consumer research C)marketing strategy, action planD)market research, industry analysis Answer: C Page: 248 Difficulty: Medium 46.In establishing goals and objectives, it is important to: Page: 248 Difficulty: Hard Hisrich, Entrepreneurship, Seventh Edition 67
Image of page 7
Chapter 8 The Marketing Plan
Image of page 8
Image of page 9

You've reached the end of your free preview.

Want to read all 9 pages?

  • Fall '16
  • mr. nernaic
  • Math, Marketing, Difficulty

  • Left Quote Icon

    Student Picture

  • Left Quote Icon

    Student Picture

  • Left Quote Icon

    Student Picture