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• How can your business improve on what your competitors offer? Why/why not?I believe I am different to my competitors as I am after the market that does not like the full gym experience. I will be using this to my advantage over the other gyms in the area.20BUS12 BusinessAssignment v2.2 (2019/03/18)
• Who else is selling this product/service or one similar in your area? Who is your competitor?The other gyms in the area claim to be able to assist with the holistic experience but once they sign up a client they are pushing them to buy more and more group sessions.• What price is your competitor’s product/service? Their service is more of a group session and focused on weight loss.• How similar is your competitor’s product/service to your offering? Why?I don’t believe my competitors service is similar to mine as I am solely offering one on one services to engage the market that doesn’t necessarily feel comfortable with a gym setting.• Where are your competitor’s gaps? How could they be servicing their customers better?I believe they are too focused on the “next group session” once they sign up a client. Some clients oftheirs I have spoken to feel pressured to keep signing up to the next group.• Concerning your product/service, how is it/will it be different? How can you do it better? What is your unique selling point?My unique selling point is that I will be offering the one on one service. This can involve mums with kids as we can tailor our sessions to either include exercises they can do with their child, or we can assist with a creche service• Is your value in offering greater than your competitor’s? How can you add more value without it increasing your costs?]I believe my value is to this unique market and I will be using the female trainer to female client message to make clients feel comfortable and confident in my services. I will be able to offer a creche service so that it can include mums who have to bring their kids. 21BUS12 BusinessAssignment v2.2 (2019/03/18)
Competitor details[List at least 2 competitors in the table below. Complete the table in its entirety]CompetitorEst. dateSizeValue tocustomersStrengthsWeaknessesPort Douglas Gym]20133Large staffed fully equipped gymStrong brand name. Easy to find when searching for gyms in the area[Only focused on gym training. Don’t offer anything outside this scopeElite 81820194Offering wide range of services Large facebook presenceHighly focussed on group sessions and once you commit to one they start bookingyou into the next group.Advertising & salesAdvertising and promotional strategy [What strategies do you have for promoting and advertising your products/services in the next 12 months?]List four.Planned promotion/advertising typeExpected businessimprovementCost ($)Target dateFacebook Can target the audience posts to within my own areaVariesCampaigns can vary from 1-2 weeks to a month for sponsored postWord of mouthIncrease in interested membersFreeInitial launch and ongoingWebsiteTraffic can be lead to