SECTION 2: THE RESEARCH STATEMENT:Using surveys, digital data corpus gathering, and library research, I am investigating different consumer behaviors because I want to learn how certain personality traits affect these behaviors so that researchers and marketers can better understand how different
marketing strategies can be used to increase product marketability. SECTION 3: SECONDARY RESEARCH SOURCES:Reading & Synthesizing PlanIn finding the conversations within my discipline regarding my research topic, I will mostlikely start by searching the internet for articles and reports that touch on my subject. These can most likely be found in business platforms, such as Forbes or The Wall Street Journal, and also within psychological research addressing different personality traits. These conversations are most likely between psychologists, marketers, researchers, and other individuals interested in the correlation between personality types and consumer behaviors. Investigating through ConversationsPappas, Stephanie. “Personality Traits & Personality Types: What Is Personality?”
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- Fall '17
- Amy Adams