Especially if customers are purchasing goods and

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Activity 2.2
Complete a range of options in the table below and explain your choices.
Choose
an area
that would
benefit from
networking
WORKBOOK | © 2019 YOUNG RABBIT PTY LTD, AUSTRALIAN PACIFIC COLLEGE
BSB42415 CERTIFICATE IV IN MARKETING AND COMMUNICATION | PRODUCTS AND SERVICES_V1.5
Suggested
network type
Explain your choices

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WORKBOOK | © 2019 YOUNG RABBIT PTY LTD, AUSTRALIAN PACIFIC COLLEGE
BSB42415 CERTIFICATE IV IN MARKETING AND COMMUNICATION | PRODUCTS AND SERVICES_V1.5
3. REVIEW AND REPORT ON PROMOTIONAL
ACTIVITIES
3.1 Analyse audience feedback and data to determine the impact of the
promotional activity on the delivery of products and services
3.2 Assess effectiveness of planning processes to identify possible
improvements in future activities
3.3 Collect feedback and provide to personnel and agencies involved in
promotional activity
3.4 Analyse costs and time lines to evaluate the benefits accruing from the
promotional activities
3.5 Prepare conclusions and recommendations from verifiable evidence and
provide constructive advice on future directions of promotional activities
3.1 – Analyse audience feedback and data to
determine the impact of the promotional activity on
the delivery of products and services
3.2 – Assess effectiveness of planning processes to
identify possible improvements in future activities
3.3 – Collect feedback and provide to personnel and
agencies involved in promotional activity
Feedback
As with many other areas of promotion, events or public relations that a
company undertakes, feedback is now regarded as essential to make informed
and future planning. It could be in the following forms.
In the case of promotional activity
Thank you for taking the time to complete this survey. Your feedback will allow
us to improve our events in the future.
Please rate this event on the following:
Excellent Above Average Average Below Average Poor
Overall agenda
Excellent Above Average Average Below Average Poor
Keynote
speakers Excellent Above Average Average Below Average Poor
Informational
presentations Excellent Above Average Average Below Average Poor

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WORKBOOK | © 2019 YOUNG RABBIT PTY LTD, AUSTRALIAN PACIFIC COLLEGE
BSB42415 CERTIFICATE IV IN MARKETING AND COMMUNICATION | PRODUCTS AND SERVICES_V1.5
Excellent Above Average Average Below Average Poor
Networking
opportunities
Excellent Above Average Average Below Average Poor
Social events
Excellent Above Average Average Below Average Poor
Entertainment
Excellent Above Average Average Below Average Poor
Event location
& venue
Excellent Above Average Average Below Average Poor
Food served at
event