Make it convenient for your employees to take the survey How long should you

Make it convenient for your employees to take the

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not fall immediately before a weekend, national holiday, or other day off. Make it convenient for your employees to take the survey. How long should you make the survey available? Two weeks is the optimal time frame for promoting the survey and making it available to employees. Gallup finds the highest survey response rates when the survey is open for this time frame. Consider the types of communication media you use for survey promotion: A wider date range may be necessary for slower communication methods such as print media. You can adjust the survey date range at any time through the Gallup Employee Engagement Center Dashboard, even after the survey goes live. The Employee Engagement Center Dashboard provides daily participation rates during the survey, so if you are not happy with how many employees have completed the survey, you can extend the survey close date to boost participation. Alternatively, if participation soars to levels you are content with earlier than expected, you can close the survey early and access your results sooner. Finally, consider scheduling the survey for a time when receiving results would coincide with a significant company event such as quarterly reviews, team retreats, etc. You could schedule the survey based on these events to report the survey findings, review the results, and discuss team goals after the survey. STEPS TO CHECK ü Consider the optimal two-week time frame to keep the survey open for employee participation. ü Develop a communication plan before selecting a date range for the survey, consulting with leadership as necessary. ü Consider employees’ schedules when picking a survey start date. ü Monitor participation rates through the Gallup Employee Engagement Center Dashboard after the survey has started, remembering the option to extend the close date to increase participation (or end the survey early). ü Coordinate the survey so that results will be available for pertinent company events.
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Copyright © 2013 Gallup, Inc. All rights reserved. 9 AT A GLANCE Follow these five steps to create an effective communication plan: 1. Assemble a core communication team. 2. Analyze your audience. 3. Nail down the details. 4. Talk about employee engagement. 5. Promote the survey through a 3x3x3 communication plan. HOW TO COMMUNICATE ABOUT THE GALLUP Q 12 SURVEY AND EMPLOYEE ENGAGEMENT IMPORTANCE Gallup’s research shows that a strong communication plan is one of the best predictors of a high response rate to your Gallup Q 12 survey. Just telling employees about the survey itself isn’t enough. Employee engagement needs to be an integral part of your company’s culture. This means communicating with your employees about engagement and expressing how it exists in your company. Promoting the survey is important, but you still must thoroughly explain employee engagement and the Gallup Q 12 survey process as well as describe what employees can expect to see and do after the survey.
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