Marketing ObjectivesObjective: Building up Brand Awareness to get Scrub Daisy Rolling and create value for users.Target Market25+ Middle Aged Women, most likely Parents or any whom do the cleaning and dishes. Includes Family oriented individualsPosition Scrub Daisy as the convenient cleaning utensil for washing bottles, cups, glass, etc for the everyday caretaker dealing. Daisy should add to the family atmosphere with its bright design
Promotion, Advertising, and Other Marketing StrategiesSocial Media: Instagram, Facebook, twitter. -Many Social Media Platforms can be used for sweepstakes and giveaway promotionsRadio: Local Radio Stations, Pandora, Spotify- Personalized messages to radio listeners, and getting out the Scrub Daisy NameYoutube, Hulu digital ads- Promote through TV, Product Placement, or straight demonstration adsBillboards, Shelf displayWebsite Banner AdsCobrand with Dawn
Timetable/FlowchartActionsDetailsCostDate/DeadlineSocial Media Ad SetupFacebook Cost determined by 3 Clicks, Promoted Tweet/trend.$300,000September 2016Develop digital Ads (TV)30 second ad + Cost Per impression count on Hulu, Youtube ad-promoted video .30 rate on promoted Ad per click$125,000 estimateNovember 2016Develop & design Radio messagesDevelop, script, copyright, and pitch message. $10,000November 2017Develop & design website banners onlineDevelop and design banner, implement online outside social media platform$40,000January 2017Instagram Sweepstake---------------------------------------------------------February 2017 w/LaunchBillboard design and implementImplementation in local Philadelphia Area for 1 month pd.$225,000February 2017Cobrand with Dawn Cleaner’s kit Creation$250,000March 2017
Scrub Daisy Marketing Plan
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