Sensation selecting information interpreting

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Sensation Selecting information Interpreting information Selective perception Selective Retention Selective Comprehension Selective Attention Selective Exposure
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Evaluation of alternative All Available Brands Brand A Brand B Brand C Brand D Brand E Brand F Brand G Brand H Brand I Brand J Brand K Brand L Brand M Brand N Brand O Evoked Set of Brands Brand B Brand E Brand I Brand M Brand F
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Purchase decision & Post-purchase evaluation Not the same as an actual purchase as the consumer still needs to perform the action o purchase after taking the decision. Post purchase decision: Expectation met/exceeded: Satisfied Expectation not met: Dissatisfied
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Behavioral learning theory Classical conditioning: Assumes that learning is an associative process with an already existing relationship between a stimulus and a response. Operant conditioning: Assumes that individuals must actively operate or act upon aspect of the environment for learning to occur.
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Environmental influence on consumer behavior Culture Subculture Reference Group Situational determinants Usage situation Purchase situation Communication situation
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The nature of communication
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