SPT 465 Short Paper 2.docx

The shocking thing about nike is the global market is

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like the World Cup or FIBA Basketball Championship. The shocking thing about Nike is the global market is that they sponsor cricket teams. This was big news to me when I am reading finding out more information. For some of the soccer tournaments that happen in other leagues Nike is listed as the official tournament ball and some of the referee’s uniforms. Some of the places are in Kuwait, China, Korea, and even in Saudi Arabia. There even more than just those that was listed. Nike’s sports network is in many different parts of the world regarding sports leagues. Nike has workers from different countries that make their products. If you buy a product of Nike is always said made in some place like China. The sandals I have from them was made there. Another such example is that my tennis shoes that own from Nike is made in Vietnam. The shirt I have from them is made in Mexico. It makes it a global aspect when it come to making the clothes, shoes, or even sandals. This helps to make it a global company.
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NIKE INTERNATIONAL 3 Nike sponsors players like they do with teams. Some of the athletes that Nike sponsors today is Cristiano Renaldo, LeBron James, Christian Pulisic, and many more. They are not limited to just one sport. Nike represents players from the NBA, NFL, and many of European soccer leagues. The kinds of forces that are affecting Nike are that labor in other countries is lower than what the United States has. That why they can make some of the clothes and other things cheaper than they could here. Another thing that is helping Nike grow is that we as people love to watch sports. It doesn’t matter where you are from, but you can almost talk to a massive amount people about sports. Since Nike is driven by sports it helps that there are people that are very into sports now-a-days. A last thing is that there is many different television stations that are featured towards sports all day long.
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NIKE INTERNATIONAL 4 References List of Nike sponsorships. (2018, March 18). Retrieved March 18, 2018, from
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  • Winter '17
  • Derek Chatham
  • Saudi Arabia, Association football, United Arab Emirates, Nike, Inc., Lebron James, NIKE INTERNATIONAL

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