The whole objective of the cp act 1986 is to speedily

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The whole objective of the C.P. Act, 1986 is to speedily redress the grievances of the consumer. Annamalai University
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200 REVIEW QUESTION 1. What do you mean by ‘Consumerism’? Examine its scope. 2. Define Consumerism, Do you feel a need for consumer protection in India? Why? 3. Trace the origin and development of consumer movement in India and other countries. 4. write notes on: a) The Essential Commodities Act. b) The prevention of Food Adulteration Act. 5. a) Point out the rights guaranteed under the Consumer Protection Act, 1986. b) Point out the salient features of C.P. Act, 1986. 6. Describe the problems that you face in the market place as a consumer and suggest how can you protect your interest? REFERENCES 1. Gandhi, J.C. Marketing A Managerial Introduction. TMH, New Delhi 1990, (Chapter 15) 2. Sahoo, S.C. & P.K. Sinha (Eds), Emerging Trends in Indian Marketing in the 1990s, Academic Foundation, New Delhi, 1991 (Chapter 4). 3. Sherlekar, S.A. Marketing Management Himalaya, New Delhi, 1993 (Chapter 10 & 11). Annamalai University
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201 LESSON - 21 GOVERNMENT AND MARKETING OBJECTIVES After need for government lesson you will be able to understand, The need for government intervention in marketing. Important aspects of ISI and AGMARK. Salient features of public distribution of essential commodities. PREAMBLE 1. Introduction 2. Need for Government Intervention in Marketing. 2.1 ISI Certification 2.2 AGMARK 3. Public Distribution system. 4. Summary 1. INTRODUCTION India lives in villages and more than 75% of her population live in villages. They are mostly poor and illiterate. They lack bargaining power. The Government has to play its role to protect their interest in the market place. Absense of collective unity among consumers, excessive presence of middlemen, adulteration, inadequate storage facilities and so on are the major reasons which warrant intervention of Government. 2. NEED FOR GOVERNMENT INTERVENTION Marketing decisions are influenced and shaped by a variety of organisational and environmental factors. This section attempts to study the role played by the State and law in relation to marketing in India. It describes the nature and causes of State’s intervention in marketing ope rations of companies and brings out the relevant features of major legislations currently in vogue and having an influence in the marketing decisions. The whole idea of this section is to highlight the role played by law as a marketing decision input and to examine to what extent it can promote consumer movement by protecting the interest of the consumers. The broad reasons for the influence of State on the marketing decisions of companies may be put under three categories, viz; Commitment to national economic priorities and development strategy. Concern for and sympathy with emerging consumerism, and The need for regulation commercial relations amongst citizens of the country.
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