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Post purchase behavior the last stage in this

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Post-purchase behavior
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The last stage in this framework is post-purchase behavior. Since KitKat has created its own brand loyalty from the consumers, obviously they will tend to purchase it again because of the good quality of taste and affordable price. In addition, KitKat are very inexpensive product that can fulfill someone that craving for sweet snack. For this reason, consumers will not have much though into buying KitKat again after all the favorable that this product have. Conclusion It can be concluded that they are many ways of consumptions that can effect individuals and their buying behavior. The models that has been analyzed in this essay also provide a better understanding on why the consumer behave and think differently in a certain manner. It is really important for the marketers to remember that psychological and sociological factors give influence in consumer’s purchasing behavior. To sum up, KitKat has already success in the chocolate industry. The company still can increase their brand loyalty and create more brand awareness in the future. With the help of current target market, KitKat also can improve their marketing strategies. But for sure, KitKat will continue to win the heart of all chocolate lovers out there. References
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- comedian-takes-on-role-of-merchandiser-for-a-day/ Csikszentmihalyi, M. 2000. The Cost and benefits of consuming. Journal of Consumer Research, 27, 267-272. Smith,P, R and Taylor, J. 2004 ? id=rmKoO0U30x8C&pg=PA107&lpg=PA107&dq=learning+process+in+kitkat&source=bl& ots=xGUUbN1aqg&sig=bqo1j35CfmiVXPz5wHGRPQgUfr0&hl=en&sa=X&ved=0ahUKE wj18v7TsqPRAhXMRI8KHf9_CSAQ6AEIGTAA#v=onepage&q=learning%20process %20in%20kitkat&f=false Coyle, J.R & Thorson, E, 2001. The effects of progressive levels of interactivity and vividness in Web marketing sites. Journal of Advertising. 65- 77. John, O. P. & Srivastava, S., 1999. The Big Five Trait Taxonomy: History, Measurement, and Theoretical Perspective. In: Handbook of Personality: Theory and Research. 2 nd ed. New York: Guilford, pp.102-138 Yi, S and Baumgarter, H, 2004. Coping with negative emotions in purchase related situations. Journal of Consumer Psychology. 14, NO. 3, 303-17 redbyyourmind/ 1. Musek Lešnik, K. (2013). Management kadrov in zaposlovanja. E-gradivo. Celje: International School for Social and Business Studies. Khaniwale, M., 2015. Consumer Buying Behaviour. International Journal of Innovation and Scientific Research . 14(2) .pp.278-286
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Rani, P., 2014. Factors influencing consumer behaviour. %20Rani.pdf Liu, M. T., Huang., 2007. Relations among attractiveness of endorsers, match-up and purchase intention in sport marketing in China. Journal of Consumer Marketing. 24(6), pp.358-365
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