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Mobile SEO allows websites to displayin mobile phones or tablets search engine results because of it solely emphases on improving methods to enrich website mobile search experience. For example, SEO adjusts images to the proper screen automatically and enhances website access speed, content visibility too. Another marketing strategy Facebook utilizes is the option of Nearby, which is a location-based marketing tool.
FACEBOOK’S MARKETING STRATEGIESNearbyis a marketing strategy that focuses its actions on a specific geographic location with the effort of enticing customers of a specific market. “Nearbyis the update to Facebook's iOS and Android App allowing users to search for, find, check in to, rate, and recommend businesses.” (Socially Sorted). It uses the GPS function of a mobile device to share the location of a business facilitating usersandtheirfriends to find a business location and pertinent information such as reviews, hours of operations, and contact information. Although small companies commonly use this strategy, large companies take advantage as well to adjust the needs of each local community online. This tool optimizes the website and online advertising toincrease traffic and awareness in the local area. The local-based marketing tool's mission is to target those potential costumers that live near that business.