TAS 702 FO Assessment Tool Page 8 of 14 TAS 702 PP Academic Assessment Management (RTO 1.7 – 1.12) V2 Jan 2019 Lonsdale Institute Pty Ltd Provider ID 21915 CRICOS Code 02836F
ASSESSMENT TOOL: Promote it! BSBMKG413 Promote Products and Services Skills, Resources and Useful Networks Include the following: What skills and resources do you require to undertake your campaign? Social media expert will be needed to help engage the target market as they will have the knowledge and experience. This will save time and costs for OSA instead of using someone who is not equipped for the job. As the campaign runs for only 5 weeks it’s important to maximise engagement and effectiveness of the posts as soon as possible. This person or a member of staff must also be used to watch the account of OSA as a point of contact with the audience. This immediate and personal contact will be essential for gaining trust and a relationship with the consumers. What networks could you use the help you find the required skills? Job sites can be used such as LinkdIn and Seek to find candidates that have the required skills to run the campaign. Project Assessment – Message Development Describe the message you want to use to promote OSA. Message Development Outline the following: Establish the broad message you are going to use to communicate with your targeted group (eg: Australia is a beautiful country). Australia, that’s just what you need. Is the claim for resume the concept that we want to send. The people need go out their comfort zone and life different experiences while could work or study. o What benefits are you trying to sell to students? (what a great place Australia is/variety of courses/quality of life) Longer stay in Australia and qualifications for your resume for when you leave Australia. Whilst also living the experiences in Australia. o Think of an image you might use to help promote the message. People enjoying in the sunrise on the beach Write the message in one sentence that you think will appeal to your market. Australia, that’s just what you need. o TAS 702 FO Assessment Tool Page 9 of 14 TAS 702 PP Academic Assessment Management (RTO 1.7 – 1.12) V2 Jan 2019 Lonsdale Institute Pty Ltd Provider ID 21915 CRICOS Code 02836F
ASSESSMENT TOOL: Promote it! BSBMKG413 Promote Products and Services Project Assessment – Action Plan Create an action plan for your promotional campaign Action Plan List all the action steps you will undertake to implement your promotional campaign. Change the column titles if they are not suitable to your promotional activity. Add as many rows as you need. Activity (eg: first FB post) Resources / Personnel Cost $ (approx) Date/Time/Duration Text/Title Image (describe) Result metric (eg: number of FB likes) FB, Instagram, twitter, website Social Media Expert/ Footage Design your creative During your campaign you will run more than one piece of creative. You are required to design a Facebook post that you will use to promote OSA. You can use Canva or other similar design platforms to make your post. You will post this to the student FB group after you have received feedback from your presentation (see below). Project Assessment – Presentation of Ideas Present your promotion campaign idea to the class during allocated class time. You will also present your ideas for the previous units Profile the Market & Conduct Market Research. Please see that unit assessment for further details.
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- Two '18
- Henry Ford
- Lonsdale Institute PTY LTD