A is a good service idea place or personwhatever is offered for sale in the

A is a good service idea place or personwhatever is

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7) A ________ is a good, service, idea, place, or person–whatever is offered for sale in the exchange. A) product B) place C) utility D) benefit E) demand Answer: ADifficulty: EasyLO: 1.1: Explain what marketing is, the marketing mix, what can be marketed and the value of marketing 8) ________ is the assignment of a product's value, or the amount the consumer must exchange
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to receive the offering. 9) The ________ element of the marketing mix informs consumers about products and encourages them to buy these products using forms such as personal selling, advertising, coupons, and publicity. 10) Marketing communication is also referred to as ________.
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11) For an exchange to occur, ________. A) at least two people or organizations must be willing to make a trade, and each must have something the other wants B) there must be one winner and one loser C) someone must make a financial profit D) the item that is exchanged must be a tangible productE) time utility must be created for the purchaserAnswer: ADifficulty: ModerateLO: 1.1: Explain what marketing is, the marketing mix, what can be marketed and the value of marketing 12) Which element of the marketing mix is most closely associated with a company's channel of distribution? 13) ________ are intangible products that we pay for and use but never own. 14) ________ are the tangible products that individuals purchase for personal or family use.
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  • Summer '17
  • Prof Farshad Salman

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