AACSB 3 LL 2 Learning Describe the stages in the consumer

Aacsb 3 ll 2 learning describe the stages in the

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AACSB: 3LL: 2Learning Objective: 05-01 Describe the stages in the consumer purchase decision process5-83
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Chapter 05 - Understanding Consumer Behavior10.(p. 112)There are five stages in the purchase decision process. The second stage is _____. A.information searchB. purchase decisionC. alternative evaluationD. postpurchase behaviorE. problem recognitionAfter recognizing a problem, a consumer begins to search for information - this may include internal search and/or an external search.AACSB: 3LL: 2Learning Objective: 05-01 Describe the stages in the consumer purchase decision process11.(p. 112-113)There are five stages in the purchase decision process. The third stage is _____. A. information searchB. purchase decisionC.alternative evaluationD. postpurchase behaviorE. problem recognitionIn the process of collecting information a consumer also accrues alternative products from which to choose. At this stage the consumer develops evaluative criteria (both objective and subjective) for the ultimate decision.AACSB: 3LL: 2Learning Objective: 05-01 Describe the stages in the consumer purchase decision process5-84
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Chapter 05 - Understanding Consumer Behavior12.(p. 112-113)There are five stages in the purchase decision process. The fourth stage is _____. A. information searchB.purchase decisionC. alternative evaluationD. postpurchase behaviorE. problem recognitionHaving examined the alternatives in the consideration set, the consumer decides from whom to by and when to buy. Once these decisions are madethe purchase decision is made.AACSB: 3LL: 2Learning Objective: 05-01 Describe the stages in the consumer purchase decision process13.(p. 112-113)There are five stages in the purchase decision process. The fifth stage is _____. A. information searchB. purchase decisionC. alternative evaluationD.postpurchase behaviorE. problem recognitionAfter buying a product, the consumer compares it with his or her expectations and is either satisfied or dissatisfied.AACSB: 3LL: 2Learning Objective: 05-01 Describe the stages in the consumer purchase decision processFigure 5-15-85
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Chapter 05 - Understanding Consumer Behavior14.(p. 112)According to Figure 5-1 above, Cell "A" represents which stage of the consumer purchase decision process? A. Purchase decisionB. Information searchC.Problem recognitionD. Alternative evaluationE. Post purchase behaviorThe first stage of the consumer purchase decision process is problem recognition.AACSB: 3LL: 3Learning Objective: 05-01 Describe the stages in the consumer purchase decision process15.(p. 112)According to Figure 5-1 above, Cell "B" represents which stage of the consumer purchase decision process? A. Purchase decisionB.Information searchC. Problem recognitionD. Alternative evaluationE. Post purchase behaviorThe second stage of the consumer purchase decision process is information search.
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