Naire a surv ey b experiment c scanner study d in

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questionnaire? A. Surv ey B. Experiment C. Scanner study D. In-depth interview E. Focus group A survey is a systematic means of collecting information from people using a questionnaire. AACSB: Analytic Blooms: Understand Difficulty: 1 Easy Learning Objective: 09-04 Describe the various primary data collection techniques. Topic: Marketing Research Process Step 3--Data Collection Process 113. (p. 183) If a marketing researcher encounters severe time constraints, which of the following types of data sources would probably be available soonest? Syndicated data can be purchased and are readily available for a fee. AACSB: Analytic Blooms: Understand Difficulty: 3 Hard Learning Objective: 09-03 Describe the various internal and external secondary data sources. Topic: Marketing Research Process Step 3--Data Collection Process 114. (p. 200) Which of the following statements is NOT an example of the guidelines provided by the American Marketing Association for conducting
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marketing research? Sharing of personal information without a participant's explicit permission is unethical and should not take place under any circumstances. The other three provisions are included in the AMA's guidelines. AACSB: Ethics Blooms: Understand Difficulty: 3 Hard Learning Objective: 09-05 Examine the circumstances under which collecting information on consumers is ethical. Topic: The Ethics of Using Customer Information 115. (p. 198) The number of customers who discontinue their use of a service divided by the average number of total participants is called: Churn is the number of participants who discontinue their use of a service divided by the average number of total participants. It is a measure of how much turnover a company experiences in its customer base. AACSB: Analytic Blooms: Understand Difficulty: 2 Medium Learning Objective: 09-04 Describe the various primary data collection techniques. Topic: Marketing Research Process Step 4--Analyzing Data and Developing Insights 116. (p. 183) Which of the following data sources would be
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