them build their brands to serve the interests of their customers. She has also created brand names for several companies and helped innovators grow bold ideas with his blogs and publications (Jiwa, 2015). In her blog, she addresses some of the ways of ensuring success in business through right marketing strategies. In her video addressing a LinkedIn audience, she talks about marketing not being a department but a story of how you can create a difference to the people you serve. A company only succeeds when it matters to people when the customers feel attached. You do not have to convince people how good a product is and think that is marketing. Marketing is all about creating a product that your customers will just fall in love with (Marketing is Not a Department,2018). Marketing is also about giving people something to talk about. Take the example of the
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MARKETING IN BUSINESS3Apple Company. They have created amazing products like the iPhone that has got people talking every now and again. I cannot help but agree with her contentions. She is right in her evaluation of what marketing should entail. I will only buy a product depending on how it makes me feel. I will not purchase it because you convinced me to do so, but because it matters to me and becauseit has made me fall in love with it.
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