notes_MGMT101_summary of the book

Ei direct contact marketing and research manger meet

Info icon This preview shows pages 11–13. Sign up to view the full content.

View Full Document Right Arrow Icon
e.i. Direct contact – marketing and research manger meet e.ii. Liaison – assistant manager and project team leader meet e.iii. Task forces – representatives form research and marketing meet e.iv. Cross-functional team- composed of all functions to manage product e.v. Integrating roles and departments – Senior members provide members of cross-functional team with info e.vi. Matrix f. Matrix Structure – combo of functional and divisional. Funcitonal departments are combined into project groups on project basis. These people work under the product group manager and the functional manager f.i. Adv: specialized personnel, equip and facilities, resources are shared, quick changes to environ, broader range of responsibility f.ii. Disad: power struggles due to dual-reporting, working relationships more complicated, decisions may take longer g. International operations – determined by strategy, product diversity, and dependency on foreign sales g.i. When driven by political and cultural - Intl division and geographic-area division (lots of diversity) g.i.1. As products become more diverse – worldwide matrix g.ii. When driven by efficiency – worldwide functional and worldwide product division (little diversity) (markets are viewed as homogenous) h. Global start-up – global from beginning h.i. Advantageous if: personnel is global, global financing is acquired, target customers are spread internationally, global market necessary to recover start-up costs, global competition would prevent a late global entry from the company
Image of page 11

Info iconThis preview has intentionally blurred sections. Sign up to view the full version.

View Full Document Right Arrow Icon
i. Business-level strategy reward system i.i. Depending of cost (financial-based) or differentiation (behavioral-based) strategy rewards are given j. Corporate-level strategy reward system j.i. Related – incentives based on cooperation and sharing (behavioral), unrelated (financial) k. Control Systems k.i. Establish standards for performance, measure actual performance, compare actual and expected, evaluate result and perform appropriate action 8. Lecture 7: Work “do work son, do work” a. Job Analysis – systematic process of collecting and interpreting information on work-related activities in order to do performance, training programs, etc a.i. Job Description – tasks, duties, activities a.ii. Job specifications – knowledge, skills and abilities (KSAs) a.ii.1. The position analysis questionnaire (PAQ) can be used – standardized a.iii. Conduct a job analysis by: interviewing current jobholders, observations, position analysis questionnaire (PAQ) (standardized form), diary a.iv. Sources of information: incumbents, supervisors, job analysts, training materials a.v. Two approaches: a.v.1. Specialization and efficiency (Smith, Taylor) – one best way a.v.2. Variety, satisfaction, and empowerment (Hackman and Oldman model) a.v.3. Theory X (people are lazy and don’t want to work)/Theory Y (people enjoy working and do it for satisfaction) – just be aware of this, don’t know it.
Image of page 12
Image of page 13
This is the end of the preview. Sign up to access the rest of the document.

{[ snackBarMessage ]}

What students are saying

  • Left Quote Icon

    As a current student on this bumpy collegiate pathway, I stumbled upon Course Hero, where I can find study resources for nearly all my courses, get online help from tutors 24/7, and even share my old projects, papers, and lecture notes with other students.

    Student Picture

    Kiran Temple University Fox School of Business ‘17, Course Hero Intern

  • Left Quote Icon

    I cannot even describe how much Course Hero helped me this summer. It’s truly become something I can always rely on and help me. In the end, I was not only able to survive summer classes, but I was able to thrive thanks to Course Hero.

    Student Picture

    Dana University of Pennsylvania ‘17, Course Hero Intern

  • Left Quote Icon

    The ability to access any university’s resources through Course Hero proved invaluable in my case. I was behind on Tulane coursework and actually used UCLA’s materials to help me move forward and get everything together on time.

    Student Picture

    Jill Tulane University ‘16, Course Hero Intern