Among the many amazing things that Apple products do is protect
the user’s privacy. Every Apple product is designed to protect any
information on the message, email, and call. Through the use of the six-
digit passcode, or Face ID, or Touch ID only the owner can access the
device. These security features are hard to crack due to their million
possible combinations. When getting direction through Siri, Apple does not
obtain user’s information to do advertisement. The Apple Pay offers a safe
and more private way to make payment. All data stored in the phone is
encrypted to offer customers’ protection.
Supplier responsibility is another core value that Apple uses to
better its operations. The company assists its suppliers to meet high
standards in the industry through the use of the strict code of conduct
(2017 Progress Report, 2016). Through this code of conduct, the suppliers
are expected to ensure they use environmentally safe manufacturing, fair
treatment of employees, and safe working conditions
(2017 Progress
Report, 2016). Apple assesses the suppliers using three categories which
include health and safety, environmental responsibility and human rights.

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In the supply chain, the company conducts various programs that ensure
water conservation, replacement of unsafe chemicals, elimination of the
landfill waste and minimizing the carbon emissions.
The accessibility company value allows the company to provide its
customers with accessible technology (Apple Inc., 2018). The company
designs products for every person to necessitate the work, create, make
communication stay in shape and be entertained (Apple Inc., 2018).
Features that make the product accessible are live listened on iPhone,
work out App on various apple devices such as watch and speak screen.
Apple Inc. works with everybody in with nobody being left out. This is the
value of inclusivity (Apple Inc., 2018). The company ensures the value of
diversity through the use of diverse teams that include 29% of leaders
being female, 50% of employees come from underrepresented groups in
tech (Apple Inc., 2018).
Apple supports the needy students by giving products and
opportunities to study. This is achieved through the ConnectED initiative
where it gives $100 million to support teaching and offer learning
solutions. This money assists students in 114 underserved schools in the
country (Apple Inc., 2018). The company also donates iPad to students,
Mac to teachers, and Apple TV to classrooms. Apple builds infrastructure
through connecting the schools with dedicated technology and string
network. According to Apple Inc. (2018), there are 20 team members
involved in the installation of wireless infrastructure. The Apple ConnectED
has connected many people hence facilitating an applaud from many
institutions. Additionally the company has also connected several schools

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with wireless network for internet accessibility and efficiency learning.


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- Fall '17
- Gwen Brown
- Management, Apple Company