Direct marketing consists of direct one to one

Direct marketing consists of direct one-to-one connections with carefully targeted individual
consumers to both obtain an immediate response and cultivate lasting customer relationships. *
o True
o False
Advertising primarily involves mass media but also includes electronic and computerized forms
of promotion. *
o
Sales promotion are marketing activities other than personal selling, advertising, guerrilla
marketing, and public relations that stimulate consumer purchasing and dealer effectiveness. *
o
Market-penetration pricing allows firms to maximize revenue for a new product before
competitors enter the field. *
o
Companies usually develop a single product rather than product lines. *
o True
o False
Price bundling can promote the sales of products consumers might not otherwise buy. *
o
A price discount is a price reduction to buyers who pay their bills promptly. *
o
Many companies price the same products differently online. *
o
TEST III. Essay Answer briefly and comprehensively.

Online Shopping is a trend that is booming in the recent years but more so with the pandemic
that we are currently experiencing. What do you think is the main factor as to why people
engage in online shopping? *
10 points
Considering all the things that you have learned in this course, as a future marketer, why do
you think is it important to incorporate good work ethics in your future activities in your
profession. *
10 points
Explain the differences and similarities of personal selling and sales promotion as elements of
the promotional mix. *
10 points