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Direct marketing consists of direct one to one

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Direct marketing consists of direct one-to-one connections with carefully targeted individualconsumers to both obtain an immediate response and cultivate lasting customer relationships.*oTrueoFalse
Advertising primarily involves mass media but also includes electronic and computerized formsof promotion.*o
Sales promotion are marketing activities other than personal selling, advertising, guerrillamarketing, and public relations that stimulate consumer purchasing and dealer effectiveness.*o
Market-penetration pricing allows firms to maximize revenue for a new product beforecompetitors enter the field.*o
Companies usually develop a single product rather than product lines.*oTrueoFalse
Price bundling can promote the sales of products consumers might not otherwise buy.*o
A price discount is a price reduction to buyers who pay their bills promptly.*o
Many companies price the same products differently online.*o
TEST III. EssayAnswer briefly and comprehensively.
Online Shopping is a trend that is booming in the recent years but more so with the pandemicthat we are currently experiencing. What do you think is the main factor as to why peopleengage in online shopping?*10 pointsConsidering all the things that you have learned in this course, as a future marketer, why doyou think is it important to incorporate good work ethics in your future activities in yourprofession.*10 pointsExplain the differences and similarities of personal selling and sales promotion as elements ofthe promotional mix.*10 points
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