To keep existing customers Encourage existing customers to make another

To keep existing customers encourage existing

This preview shows page 20 - 24 out of 69 pages.

SMART? How could you have improved them? What do you want to accomplish? After determining the objectives of the advertising campaign, you will need to identify the nature and extent of what you wish to accomplish through advertising. This will be in line with your objectives and will refer to your desired results; what do you want or expect your advertising campaign to do? What are your goals? Generally, advertising aims to persuade, inform or remind your potential or existing
Image of page 20
21 BSBADV602 Learner Guide Version 1.0 Orange International College Pty Ltd CRICOS No: 03446A | RTO No: 41315
Image of page 21
22 BSBADV602 Learner Guide Version 1.0 Orange International College Pty Ltd CRICOS No: 03446A | RTO No: 41315 Activity 1B
Image of page 22
23 BSBADV602 Learner Guide Version 1.0 Orange International College Pty Ltd CRICOS No: 03446A | RTO No: 41315 1.3 – Ensure campaign objectives are feasible, given constraints of time, budget, product and market factors By the end of this chapter you should be able to: Check objectives for feasibility Identify constraints on time, budget, product and market factors Are your objectives feasible?
Image of page 23
Image of page 24

  • Left Quote Icon

    Student Picture

  • Left Quote Icon

    Student Picture

  • Left Quote Icon

    Student Picture