SMART? How could you have improved them? What do you want to accomplish? After determining the objectives of the advertising campaign, you will need to identify the nature and extent of what you wish to accomplish through advertising. This will be in line with your objectives and will refer to your desired results; what do you want or expect your advertising campaign to do? What are your goals? Generally, advertising aims to persuade, inform or remind your potential or existing
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BSBADV602 Learner Guide
Version 1.0
Orange International College Pty Ltd
CRICOS No: 03446A | RTO No: 41315
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BSBADV602 Learner Guide
Version 1.0
Orange International College Pty Ltd
CRICOS No: 03446A | RTO No: 41315
Activity 1B
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BSBADV602 Learner Guide
Version 1.0
Orange International College Pty Ltd
CRICOS No: 03446A | RTO No: 41315
1.3 – Ensure campaign objectives are feasible, given constraints of time,
budget, product and market factors
By the end of this chapter you should be able to:
Check objectives for feasibility
Identify constraints on time, budget, product and market factors
Are your objectives feasible?
