AACSB Analytical Blooms Comprehension Difficulty Level Medium Kerin Appendix A

Aacsb analytical blooms comprehension difficulty

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AACSB: Analytical Blooms: Comprehension Difficulty Level: Medium Kerin - Appendix A... #70 Topic: Paradise Kitchens, Inc. 71. (p. 53) Which of the following did Paradise Kitchens, ® Inc. considered an external opportunity? A. unique, high-quality, high-price products B. many lower-quality, lower-price competitors C. lack economies of scale of huge competitors D. consumer income is high and convenience is important to U. S. households E. more households "eating out," and bringing prepared take-out into home Answer "d" is an external opportunity. Answer "a" represents an internal factor that is a strength. Answers "b" and "c" are internal weaknesses, and answer "e" is an external threat. AACSB: Analytical Blooms: Comprehension Difficulty Level: Medium Kerin - Appendix A... #71
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Topic: Paradise Kitchens, Inc. 72. (p. 53) The Paradise Kitchens, ® Inc. describes their primary target market for Howlin' Coyote products as households with one to three people, where often both adults work, and with individual income typically above __________ per year. A. $40,000 B. $50,000 C. $75,000 D. $100,000 E. More than $100,000 The Paradise Kitchens, ® Inc. describes their primary target market for Howlin' Coyote products as households with one to three people, where often both adults work, and with individual income typically above $50,000 per year. AACSB: Analytical Blooms: Comprehension Difficulty Level: Medium Kerin - Appendix A... #72 Topic: Paradise Kitchens, Inc. 73. (p. 53) The greatest single factor in a new product's failure is A. a lack of advertising and promotion. B. too small a target market. C. too few competitors. D. insignificant point of difference. E. lack of experienced management. An organization cannot grow by offering only "me too products." The greatest single factor in a new product's failure is the lack of significant "points of difference" that sets it apart from competitors' substitutes. AACSB: Analytical
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Blooms: Comprehension Difficulty Level: Medium Kerin - Appendix A... #73 Topic: Paradise Kitchens, Inc. 74. (p. 53) A(n) __________ helps communicate the company's unique points of difference of its products to prospective customers in a simple, clear way. A. positioning strategy B. market-product strategy C. competition grid D. implementation strategy E. organizational grid A positioning strategy helps communicate the company's unique points of difference of its products to prospective customers in a simple, clear way. (Chapters 9 and 10) AACSB: Analytical Blooms: Comprehension Difficulty Level: Medium Kerin - Appendix A... #74 Topic: Paradise Kitchens, Inc.
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75. (p. 54) According to its marketing plan, Paradise Kitchens, ® Inc. is positioning itself in consumers' minds as A. a moderately priced "Home style taste of the Southwest" chili. B. a low-cost "Mexican /American meld of flavors" for easy-to-prepare frozen entrees. C. traditional "Taste of Mexico" using all organic ingredients in semi-prepared meals. D. very high-quality "gourmet Southwestern/Mexican" frozen entrees and desserts.
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