limitations were found in our study that put question mark. First, research participants were university student in one city, so do not characterize a diverse population that represents whole population. More appropriate samples are
International Journal of Business Administration Vol. 7, No. 1; 2016 Published by Sciedu Press 66 ISSN 1923-4007 E-ISSN 1923-4015 desired that comprise more geographic areas, cross-national comparisons and with more diverse representation of global shoppers. Second, findings are limited to FMCG’S shopping perspective. There are many drives that direct to buying on impulse (Hausman, 2000). Future research can advance these efforts to offer further insight into multifaceted sociopsychological procedure containing these behaviors by adding numerous variables, like variety seeking and attitudes towards impulse buying, impulse resistance strategies (Dholakia, 2000). Additionally, more situational variables like time availability and money (Beatty & Eerrell, 1998) with different product category level distinctiveness possibly will effects impulse buying (Jones, Reynolds, Weun, & Beatty, 2003) and novelty seeking (Van Trijp, Hoyer, & Inman, 1996). Third, other consumer products or different product category should be including in future researches in order to further expand the findings of the study like accessories, apparel, home furnishings, cosmetics etc. Another exciting area for future studies would be to examine the interaction between culture and impulse buying in different conditions. Future studies may apply further improvements in group dynamics to assess individual impulse buying (Forsyth, 2000; Shaw, 1981). References Arnold, M., & Reynolds, K. (2003). Hedonic shopping motivations. Journal of Retailing, 79 (2), 77-95. (03)00007-1 Babin, B., & Darden, W. (1994). Exploring the concept of affective quality: Expanding the concept of retail personality. Journal of Business Research, 29 (2), 101-109. (94)90014-0 Babin, Barry, J., Darden, William R., & Griffin, Mitch. Work and/or Fun: Measuring Hedonic and Utilitarian Shopping Value. Journal of Consumer Research, 20 , 644-656. Bayley, G., & Nancarrow, C. (1998). Impulse purchasing: A qualitative exploration of the phenomenon. Qualitative Market Research: An International Journal , 1 (2), 99-114. Beatty, S. E., & Ferrell, E. M. (1998). Impulse buying: Modeling its precursors. Journal of Retailing, 74 (2), 169-191. (99)80092-X Beharrell, B., & Denison, T. (1995). Involvement in a routine food shopping context. British Food Journal , 97 (4), 24-9. Chandler, A. (1977). The Visible Hand: The Managerial Revolution in American Buisiness . Cambridge M.A Belknapp Press. Chiger, S. (2001). Consumer shopping survey. Catalogue age, 18 (9), 57-60. Cobb, C. J., & Hoyer, W. D. (1986). Planned versus impulse purchase behavior. Journal of Retailing, 62 (4), 384-409. Dholakia, U. (2000). Temptation and resistance: an integrated model of consumption impulse formation and enactment. Psychology and Marketing , 17, 955-82.
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