First research participants were university student

limitations were found in our study that put question mark. First, research participants were university student in one
city, so do not characterize a diverse population that represents whole population. More appropriate samples are

International Journal of Business Administration Vol. 7, No. 1; 2016
Published by Sciedu Press 66 ISSN 1923-4007 E-ISSN 1923-4015
desired that comprise more geographic areas, cross-national comparisons and with more diverse representation of
global shoppers. Second, findings are limited to FMCG’S shopping perspective. There are many drives that direct to
buying on impulse (Hausman, 2000). Future research can advance these efforts to offer further insight into
multifaceted sociopsychological procedure containing these behaviors by adding numerous variables, like variety
seeking and attitudes towards impulse buying, impulse resistance strategies (Dholakia, 2000). Additionally, more
situational variables like time availability and money (Beatty & Eerrell, 1998) with different product category level
distinctiveness possibly will effects impulse buying (Jones, Reynolds, Weun, & Beatty, 2003) and novelty seeking
(Van Trijp, Hoyer, & Inman, 1996). Third, other consumer products or different product category should be
including in future researches in order to further expand the findings of the study like accessories, apparel, home
furnishings, cosmetics etc. Another exciting area for future studies would be to examine the interaction between
culture and impulse buying in different conditions. Future studies may apply further improvements in group
dynamics to assess individual impulse buying (Forsyth, 2000; Shaw, 1981).
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