HP computers are A person who has a HP computer is I would buy a HP computer

Hp computers are a person who has a hp computer is i

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personal computer purchases. HP computers are………………. A person who has a HP computer is………………… I would buy a HP computer for its……………… The image that HP computers portray is…………………. If I own a HP computer I am……………… Part B. 1. The HP survey was administered by posting on a web site and sending an e-mailinvitation to the respondents. Evaluate the advantages and disadvantages of this method. Do you think this was the most effective method?
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2. Compare the various survey methods for conducting HP survey. Method Advantages/Disadvantages Comment Wireless phone interview Same as e - mail Useful for point – of – purchase survey if respondent cooperation is obtained. Fax Interview No field force problems Higher response rate than mail No interviewer bias Moderate/high quantity of data Low social desirability Low cost Limited to simple questions Low sample control for cold mail No control of environment Low speed Useful in some business survey. Drop – Off Survey No field force problems Useful for local – market surveys.
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No interviewer bias Moderate/high quantity of data Low social desirability Higher response rate Higher cost than mail Limited to simple questions Low sample control for cold mail No control of environment Low speed
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