service anywhere and at any point, so the fact that they are using a mobile device cannot be a limitation. Continued geographic growth In order to continue targeting new clients, Shopify needs to facilitate further geographic expansion. While currently in 150 countries, the service they offer has the ability to be implemented within online retailers regardless of their home country. At some point, Shopify will have to make a
conscious effort to attempt to target some geographic regions that may be a little resistant to using an online service such as Shopify to power their storefront. Consider future acquisitions to find the right talent to make the big moves While Shopify’s current executive team has lead them down a very successful path, they need the knowledge and expertise of someone, or several people, who have already lead a firm from start-up, through the expansion phase(s), and into sustained growth. The ability for Shopify to continue their growth within the industry and along the value chain is key to their success, and in order to do this, they should not be afraid to seek outside advice and guidance from individuals who have been successful in doing just this in the past. Shopify has established a reputable name in the industry, and around the world, and now it is time that they begin to make their presence within the tech industry as a revolutionary company known. Consider using Amazon Web Service for additional processing power As Amazon’s preferred migration partner for online storefronts, Shopify now has an excellent working relationship with Amazon that they should begin to leverage to further grow their business. Shopify should consider using Amazon Web Services (AWS) to facilitate the further expansion of their business as more and more stores around the world use them to power their online storefronts. Even if Shopify is to use AWS on a temporary basis during busy times of the year, this would allow them to divert their valuable resources, both monetary and human, to more important projects instead of increasing their processing power capacity when it will only be needed for a few short periods every year.
Bibliography A Year in Commerce 2014 . (2014). Retrieved December 1, 2015, from Shopify: Baldoni, J. (2013, July 4). Harvard Business Review . Retrieved December 1, 2015, from Employee Engagement Does More than Boost Productivity: - engagement-does-more/ Bingham, E. &. (2011). Which Strategy When? MITSLOAN Management Review . Das, A. (2015, April 14). E-Commerce Software Maker Shopify Files for IPO . Retrieved November 2015, 2015, from re/code: - shopify-files-for-ipo/ Duncan, K. (2012, March 13). How Shopify Became the Go-To Ecommerce Platform for Startups .
- Fall '10
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