233 name the steps of the consumer buying decision

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233) Name the steps of the consumer buying decision-making process. Answer: 1. problem recognition 2. information search 3. evaluation of alternatives 4. purchase decision 5. post-purchase evaluation Diff: 1 Page Ref: 58 Objective: 3-1 234) The amount of time a consumer spends on an external information search depends on three factors. What are they? Answer: 1. ability 2. motivation 3. costs versus benefits Diff: 2 Page Ref: 59 Objective: 3-1 235) A consumer's level of motivation in making an external search depends on three factors. What are they? Answer: 1. level of involvement 2. need for cognition 3. level of shopping enthusiasm Diff: 2 Page Ref: 60 Objective: 3-1 236) An attitude consists of three components. Name and describe each one. Answer: 1. The affective component is the feelings or emotions a person holds regarding a topic, object, or idea. 2. The cognitive component is the person's mental images, understanding, and interpretations of the person, object, or idea. 3. The conative component is an individual's intentions, actions, or behavior. Diff: 2 Page Ref: 61-62 Objective: 3-2 237) What are the three components of the evoked set method of evaluating purchase alterna- tives? Describe each. Answer: 1. The evoked set, which are the brands a consumer will consider on their next pur- chase. 2. The inept set, which consists of brands that will not be considered because they elicit nega- tive feelings. 3. The inert set, which holds the brands the consumer is aware of but has neither negative nor positive feelings about those products. Diff: 2 Page Ref: 66-67 Objective: 3-2
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238) What new trends are affecting consumer buyer behavior? Answer: 1. Age complexity 2. Gender complexity 3. Individualism 4. Active, busy lifestyles 5. Cocooning 6. Pleasure binges 7. Health Diff: 3 Page Ref: 69-71 Objective: 3-3 239) Name and describe the members of a business buying center.
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