e coin market is a digital currency wallet and platform where merchants and

E coin market is a digital currency wallet and

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e-coin market is a digital currency wallet and platform where merchants and consumers can transact with new digital currencies like bitcoin, Ethereum, and Litecoin. Bitcoin is the world's most widely used alternative currency with a total market cap of over $100 billion. The bitcoin network is made up of thousands of computers run by individuals all over the world. 4
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COMPETITOR ANALYSIS The top 10 competitors in e-coin market's competitive set are Bitstamp, itBit, BitGo, ShapeShift, AirSwap, BCause, Kraken, Bitfinex, BitPay and OKCoin. Together they have raised over 1.3B between their estimated 1.9K employees. The top 10 competitors employees average is 267. 5
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MARKETING PLAN E-coin market operates both an order book exchange, called the Global Digital Asset Exchange (GDAX), and a brokerage, called Coinbase. More advanced traders (including small institutional players, like crypto asset hedge funds and family offices) buy and sell crypto assets on GDAX and determine the mid-market price. E-coin market(the brokerage) then allows retail investors to buy and sell crypto assets at these mid-market prices, and charges a fee on top. In practice, retail investors can buy and sell directly from e-coin market’s brokerage, like they might buy a stock from Scottrade or Charles Schwab. E- coin market’s brokerage fees range from roughly 1.5% to 4.0% depending on the user’s payment method; due to increased risk, credit cards come with higher fees than bank transfers. Traders on GDAX pay significantly lower fees.
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