The options are not limited to one or two there are

Being recognized as a brand has become much easier.
- The options are not limited to one or two, there are many options and people can choose to
switch from one to another if PLAN A does not work and it does not cost a great loss of
money.
- Promoting small businesses is easy and economical.
Business owners find it very useful as they don't need a huge budget for it, and it offers a
huge platform to make a mark in the digital world.
Weaknesses:
A challenge to reach the population not yet using the internet.
- High chances of digital marketing campaigns failing due to confusion due to the availability
of many different marketing options.
- Keeping up with new trends and technologies.
- Need for deep understanding of changes in behavior and human requirements.
- If your brand or product doesn't justify users, the chance of receiving negative reviews in
public is very high, which in turn can damage your reputation.
Marketing, Assessment No.1 V1.1 Last updated on 11/06/2019 Page 10

Marketing, Assessment No.1 V1.1 Last updated on 11/06/2019 Page 11

T-1.8.1_v3
E-MARKETING SCHEDULE
Your e-Marketing schedule should include a timeline or Gantt chart to explain the activities of your
plan to be completed within a specific timeframe (e.g. 10 weeks). Put a X sign in the specific grid(s)
that relates to your activity. You may wish to use this template or develop a Gantt chart/schedule using
a separate template.