Discussing the Concepts 1 Describe the key functions performed by marketing

Discussing the concepts 1 describe the key functions

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Discussing the Concepts 1.Describe the key functions performed by marketing channel members. 2.Compare and contrast direct and indirect marketing channels and discuss the types of flows 3.What is a franchise organization? Discuss the types of franchise organizations and give an example of each. Why do you think franchising is such a popular way to start a business in Canada? 4.Describe the three strategies available regarding the number of intermediaries and discuss the types of products for which each is appropriate. 5.Discuss the complexities international marketers face when designing channels in other countries. 6.List and briefly describe the major logistics functions. Give an example of a decision a logistics manager would make for each major function.
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