Makes a “fat oat” • Good for digestion • Unintentional overfeeding • Usually caused by the misconception that a coffee can hold the same amount of corn or oats as it does coffee • People forget they have different densities and fill the can differently • If a horse is receiving grain in excess of .5% of its body weight, split it into two equal feedings • This reduces digestive upsets and increases efficiency
• Once grain is given in excess of 1% of body weight, split it into 3 equal feedings • Feeding them on time is important • Keeping them dewormed and exercised is also important Trends • Education and research • Typical recreational horse and his/her owner are sensitive because of lack of general knowledge • Health implications • High feed costs • High vet bills • More injuries • Satisfaction • Lower than it should be • Hard to reach good information • Internet is not always credible • Priority for the industry • Educating new horse owners • We need more research so we can have good, credible information • We don’t spend much money discovering new information • It is not a profit driven sector of the industry • It is hard to argue for integrating science and technology into the horse business when some of the science and technology is poorly supported my research • Competition • Opportunities to compete • Breed Association has expanded shows to include more division in which to compete (positive development) • “New Owner” trend • The “Baby Boomers” • Healthiest, wealthiest, and largest set of older people • Important demographic • The “Echo Boomer” or Generation Y” • Spoiled by the “Baby Boomers” • Safety concerns • Mostly from the “Baby Boomers” concerned about their children and grandchildren • Animal right/animal welfare • Will continue to be a part of the industry • Much of the horse industry is sport and exhibition oriented • Thus, they are under much scrutiny and are more vulnerable • It is also an easy target for activists groups because of the horse’s place in the hearts and minds of people
• The industry must learn to face legitimate concerns while fending off the unreasonable activists groups • Horse slaughter • Ceased in the US after 2007 • Emotional and controversial issue and will continue to be so • Technological innovation • The horse industry is poorly mechanized • Improvements are possible, however • It could only increase the pleasure of horse ownership • Other labor saving devices • Automatic feeders • National Animal Identification • Equine Species Working Group
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- Fall '08
- American Horse