Notes on recommendations Make recommendations on brand extensions and product

Notes on recommendations make recommendations on

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Notes on recommendations Make recommendations on brand extensions and product development, or market development to introduce current brands globally. However, the recommendations made should take into consideration the location and cost constraints that Banyan Tree may face for its different brands. Note that the business had been profitable even after huge investments in protecting and preserving the cultural and natural environments because the company operated mostly in business environments where cost structures were favorable. Such a strategy might not be possible in developed countries where labor costs might be prohibitive. Like Banyan Tree, the Colours of Angsana brand was also a pioneer in the soft adventure tourism segment, and so could enjoy first-mover advantages. Could be done to help Colours of Angsana fortify its market position before competition built up in the market segment. Recommendations for the future might also consider changing market tastes and whether the brands and products would still be relevant as new products emerge and consumer tastes change. Just as tropical garden spas have become more popular than clinical spas, someday, competitors might come up with yet another concept that might overtake the garden spas. As consumer taste changes, the brands' personalities may also need to evolve and new products are offered to suit the changing market environment. Multiple brand extensions might result in brand dilution, but having too many individual brands might confuse potential customers: they may wonder about the differences between the various brands. As the number of service outlets grows, there is also the need to ensure the consistency of service quality across a large number of service outlets. Some students might suggest training all employees at a central academy however that some employees might be uncomfortable with such an arrangement. Also, there is a risk of losing the personal touch and unique service culture of the locality. So try to make differences arrangements to employees at another place. What effect does the practice of corporate social responsibility have on brand equity? Brand equity is created through aggressive mass marketing campaigns.
Good examples of companies with strong brand equity are corporations such as Nike and Coca-Cola, whose corporate logos are recognized worldwide. Some marketing researchers have concluded that brands are one of the most valuable assets that a company has. What is Corporate Social Responsibilities (CSR)? The dedicated committee of CSR, headed by Claire Chiang who is also the CEO of Banyan Tree Holdings focuses on issues such as: Actively caring for the natural and human environment Revitalizing local communities Pride and respect among staff Example of positive effect: Give a positive image to Banyan Tree Holdings Increase Banyan Tree profit of the year and increase customers. Enhance Banyan Tree brand equity The company has based its brand on the two main beliefs of the organization. Banyan Tree resorts would become an "Intimate moments" and Banyan Tree would be an environmentally sensitive and socially responsible organization. Branding is started right from the locations of the Banyan Tree resorts and has been consistent through the designs, the facilities offered, and the ambiance created in each of the resorts. In

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